PR Campaigns – The blog

April 18, 2009

Dominoes and Susan Boyle…the powers of YouTube

Filed under: LAM Creative — allund @ 2:28 pm
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The internet is a powerful tool that can be used for good or for evil…no im just kidding. However the internet does a great a job of showing the realites of our society and ultimately it has become one of the largest tools to change opinoiuns. Is it perhaps the largest opinoun leader in th world? Im going to give you 2 examples of how the internet specifically Youtube changed the minds of millions across the world this week.

The first example is the recent Youtube video of Dominoes employees. Recently in class we discussed crisis manaement and how companies should act and react. A video was posted on Youtube this tuesday called “Disgusting Dominoes” in the video workers at a Dominoes in North Carolina handle the food that they are preparing in foul ways. By the end of the day the video had been viewed over 1 million times. In fact the orginal video has been removed but alternates have been posted and the alternates already have at least half a million views.  Dominoes reputation with in the matter of hours was jeopardized by just 2 employees and the internet. The company responded with a video of their own on Youtube.  After looking at  both the videos do you think Dominoes response was effective? Do you think Dominoes can do anything else?

Dominoes also posted a response on their web site right away. However the video they have posted has less then half of the views of the orginal video posted.

I didn’t want to end my last blog on a sour note so I also wanted to include the Youtube video of british idol contestant Susan Boyle which has had millions of views on Youtube and been featured on the National news.  Ms. Boyle lives alone  in a small “pig town” with her cat Pebbles and has never been kissed when she walked on the stage no one took her seriously until she opened her mouth. Im sure a lot of you have seen this video but if you haven’t it will surely bring a smile to your face. It reminds all of us, especially as PR practicioners that you should never judge a book by its cover.

February 23, 2009

Bringing the PR basics to the digital world

Filed under: Spirals — Patty Lepkowski @ 9:26 pm
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I think it is safe to say that we, as future public relations professionals, are obsessed with social media. With Facebook, Blogger, YouTube – and our new favorite Twitter – it seems social media is PR’s latest buzz word.

It is clear that social media is changing our profession, but is there such a thing as too much social media? Could it be possible that we have become so consumed with employing social media, that we have become lost in the Twitterverse, the Twitter online community? Have we forgotten the basics of public relations?

Arik Hanson, a communications professional at a health care system in Minnesota, brought up an interesting discussion on PRsarahevens.com about not forgetting the basics of public relations in this evolving digital market. He reminds us to focus on three core competencies: professional skills, client skills and team-building skills. These are skills that we have all been working to develop and hone throughout our public relations classes. And these skills apply to all aspects of public relations – agency work, corporate communications, digital communications, etc.

In the end, if we are going to demonstrate ourselves as public relations professionals, we have to employ the necessary skills to devise successful campaigns that will advance our organizations.

Social media can be a successful communication tool, but without these core public relations skills, what makes our blogs any better than my grandma’s?

September 16, 2008

Viral Videos, the Next New Thing in PR?

God, I hope not!

In the PR Squared blog by Todd Defren done this past Friday, viral marketing was the topic of the day. This link will take you too the site, PR Squared-Viral Videos. As stated in the blog, this latest craze seems to be the way to go for movies and other new media. However, it leaves something to be desired as far as ethics goes.

The fact that he carried on a relationship for 3 months with this girl, built up this idea in her head and even went as far as meeting her parents and have her start hinting about marriage–is that really ok? I know this is not real, but I have seen other viral videos and people do whatever they can to get people to watch them and get hits. Sites like Youtube.com and Myspace.com have become hotbeds of activity for the latest great Internet video.

I know in class we are being exposed to the various new online media outlets, but if this is truly where PR is headed, then I am slightly nervous. I understand that this is satirical, but people already negatively connote our industry at times–labeling us as spin-doctors. I definitely do not think that using media in this way is going to positively affect our image. What is the point of hiring someone with a PR degree if anyone can just post videos and market and promote something? I guess people already can do this, but it is our degree and knowledge that gives us the edge? But if we start resorting to viral media, then what is the point? We have “stooped” to the level of the amateur, so to speak.

–The Agency

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