With social media becoming more and more a part of the PR profession, the mastering of technology is a must. With new advancements in technology happening everyday how is one to keep up with all of it? In a recent blog post on PRsquared by
November 20, 2008
October 3, 2008
For many of us, technology allows faster means of communication and greater job efficiency. With new developments being released every day it’s easy to get carried away with everything. I came across a post from A Shel of My Former Self blog, which describes how all forms of technology should be taken advantage of to the fullest extent in business, particularly public relations without feeling guilty about neglecting older forms of communication. This post is a response by blogger Shel Holtz, ABC, principal Holtz Communication and Technology, who recently read another blog asking public relations practitioners to return to more personal means of communication like the telephone. But with deals and other forms of business taking place online, is it necessary to lay off the e-mail?
Holtz argues that PR practitioners shouldn’t have to sacrifice internet-based communication tools, but should incorporate them with face-to-face meetings and phone calls. It’s important to remember that the telephone is technology too. And while some people are overly-dependent on technology in the workplace, the power of in-person communication should not be underestimated especially when it’s most appropriate. The post cites an example of employees being fired over e-mail, which I believe takes technology too far. It’s important to utilize channels of communication that are professional for the situation.
I believe we shouldn’t fear our dependency on technology as long as we don’t abuse it. There is no reason to limit ourselves if we’re able to effectively reach the client, stakeholders and remain within the realm of professionalism. E-mail isn’t unconventional anymore, in fact, it’s widely accepted for numerous tasks. And having interned at a local public relations firm I know that the telephone is alive and well. Voice tone can express sincerity and reassurance much more naturally than text. For this reason, I believe phone calls will remain an important part of PR. Each form of communication should be used to its strength.
September 18, 2008
Over at Bad Pitch Blog, the discussion on the demise of journalism is taking place. Kevin Dugan evaluates how quickly print outlets, especially newspapers, are to to layoff reporters due to the slumping economy and also the fact that the Internet is taking over – everything. He delves into how these cutbacks may or may not affect the public relations community.
It is no surprise that traditional journalism has been evolving with time along with every other industry out there. Our society is certainly technology driven and the majority of people can take in their news via the Internet which saves them time and saves them from the inevitable inky fingers.
How does the transformation of print media to a domination of online media affect PR? I think it will especially change the way we pitch. When building media lists, I focus on digital media targets because the chances of my client being read about in a popular blog with a large following (even though I hope blogging will not completely replace journalism), seems to be more likely nowadays then being read about in a local newspaper somewhere west of the Mississippi.
How do you fellow PR people feel about it? Should we concentrate more on pitching the online world or still give equal attention to where it all started; conventional print journalism. Also, because there seems to be a growing trend across the nation of letting go well-respected and veteran journalists, does that mean PR professionals are next? Should we be nervous that we are entering a field that may also be on the brink of demise? Or should we feel the opposite as Kevin suggests, that the decline of print media leaves more room for us to be successful and take over what “once ruled”?