PR Campaigns – The blog

February 15, 2009

The Hunt

While hard at work simultaneously hunting for jobs and fighting off an impending quarter-life crisis, most of the time I’ve been spending online has been dedicated to… you guessed it, job searching! At the suggestion of my former boss (and current NYC, PR, music, life, etc. guru) I created an account on  It’s a cool site with good networking potential, but on first look I was left a little boggled by how to best take advantage of it.

Though I’ve known about LinkedIn for a a little over a year now, my previous history of addiction to social networking sites kept my desire for yet anohter account at bay.  That is, until I stumbled across this post by Amber Naslund that rekindled my curiosity.  

Though the post is technically about LinkedIn, her general tips and tricks got me thinking immediately how I could apply them to my new Jobster account.  The two sites are very similar, the main difference being their design.  The two seem to me the MySpace and Facebook of the professional social networking sphere.  

The post was very helpful in spurring some creativity to create a killer profile (or maybe profiles, now that I’ve unleashed a new wave of social networking accounts to keep me occupied).  The most resounding point I took away from her words of wisdom: your profile is all about determining what sets you apart and finding the best way to show that to employers.  These sites give you all the tools to showcase your writing skills and to link to your blogs, social sites, etc. 

My favorite Naslund tip?:

  • “When you pen your profile – especially the summary – think in terms of what you accomplished and what your goals are, not the tasks you’re responsible for on a day to day basis. Those are interchangeable for other people with your type of job. Instead, focus on what makes *you* and *your abilities* different than the next person with your same title. Write as though you’re the one looking to recruit you. What would you want to read? A job description, or a colorful picture of what you’ve done and aim to do?”

How about you Blogosphere? Do you use Jobster/LinkedIn? Which is better? Do you have any tips or tricks or success stories to share?


September 12, 2008

Your Search Engine Results are as Important as Your Resume

by Metis PR

I selected a posting from the PRos in Training blog called, “Your Search Engine Results are as Important as Your Resume.” Most public relations professors, like many of the people in this class, focus on honing their skills while gaining experience. But it’s also important to develop a positive professional image and this includes online reputations. As many students and other up-and-coming pr practitioners are being urged to join the social media bandwagon, it’s essential that they understand and utilize the latest online trends such as social networking sites like Myspace, Facebook and Twitter. In a digital age, public relations must, too become digital. And this begins with immersion in cyberspace. Being internet savvy certainly gives people an advantage as they pursue PR positions and advancements. Clients and other stakeholders want people working for them that understand all things digital.

With this in mind, I think this particular blog is interesting because it discusses professionalism amidst the internet. As college students, it’s likely that everyone in this class at one point or another has posted information about themselves such as photos, videos, blogs, bulletins, and the like on a social networking Web site. With background research only a mouse click away, more and more employers are now Googling job candidates’, searching for any discrepancies. In fact, many job hopefuls have been turned down based on embarrassing or racy search results. It’s important that JMC 417 students are mindful of this trend. I have both a Myspace and a Facebook, and I’m always careful to privatize my information and monitor what other people post. Although privacy settings and a sense of responsibility usually keep online content appropriate, I don’t believe many college students are as careful as they should be. As we begin joining the workforce it’s essential that we become aware of our “digital footprint”. In this blog you’ll find some helpful tips on how to protect your online reputation.

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