PR Campaigns – The blog

November 14, 2008

PR, Relationships and Barack Obama…

Filed under: The Agency,Uncategorized — wackyzachy47 @ 11:25 am
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First I would just like to say that I LOVE how every blog I looked at, no matter what aspect of PR it was talking about somehow related to Barack Obama winning the election last week. I know American Politics is fascinating, believe me, I know. But some of the things I was reading I was like really? I mean I am as excited that he won as the next guy, but if you want to write an “I love Obama” blog just do it and quit masquerading as something else. *steps down of soap box*

The blog that struck me (mainly because we were on the Crisis kick in class yesterday) was one on PR Conversations, this post, covered a wide range of topics but was very interesting in showing the intrinsic value of strategic relationships and how cultivating meaningful relationships can help companies combat crisis, when it hits. Toni Muzi Falconi mentions the recent financial crisis and how the “migration tsunami” has afffected how this one crisis that started on Wall Street has spread around the rest of the world.

So I guess my question to all of you would be what are your thoughts on the relationship between strong relationships and healthy crisis management? I feel like it makes sense, but I also think that have a general crisis plan can definitely be helpful as well. They sort of hit on this as well, so I don’t know, thougts?

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September 29, 2008

Bloggers and public relations

Filed under: Prof. Gilpin — drgilpin @ 9:50 am
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I want to point everyone toward a post today over at Jennifer Van Grove’s blog, about building relationships with influential bloggers for public relations purposes. The post raises some interesting questions: Is it worth the effort? Why or why not? How to convince clients and/or employers that the return on investment (ROI) justifies the time spent cultivating bloggers? In what situations is the ROI high enough to be worthwhile, and when is it not?

Jennifer is reporting on a panel she was part of at the recent BlogWorld & New Media Expo, which is also worth reading about.

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