PR Campaigns – The blog

April 6, 2009

A picture is worth a thousand clients

Filed under: The Fifth Firm — tmpace @ 7:24 pm
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I was reading through a few PR blogs when I ran across Seth Godin’s ( a marketing expert and author) blog entitled The Power of a Tiny Picture. In this blog he discusses how you picture can either make or break  your first impression you leave on people.  He says after browsing through many photos he developed suggestions for how to make you photograph into a great first impression. He has a few suggestions for what your picture should look like.

Here are a few:

  • Use a professional looking photo
  • Have normal background
  • Don’t wear a hat (and if you do make it a good hat)
  • Avoid having significant others in the photo. People are looking for you and not for them.
  • Look Happy
  • Don’t have a weird picture that is not of you (like a cartoon or object)
  • Cropping makes a photo look professional

Since this class I have been really focusing on my social media knowledge because the importance of the knowledge is growing. I was interviewing for internships last week, and all the potential employers wanted to hear about my social media skills.

This whole facebook picture idea shocked me. My first reaction was, “who cares.” But then I thought about how some of the pretty weird facebook profile pictures I  have seen.  I laugh at some of them because they are clever, but others I am confused or shocked. Imagine you are a potential client. You are thinking about hiring a new PR agent and you google their name and their facebook picture shows up. What if their picture is weird, unprofessional or risque? Would you second guess your decision of hiring them? I think I might.

I must be honest my profile picture on both facebook and twitter do not fit some Seth’s points. (I don’t think I will change it any time soon.)

I posted this blog to see what you guys think. How important do you think a facebook picture is? Would your opinion change if you owned your own PR firm, or knew your potential employers and clients were checking out your page?

September 23, 2008

Is this how the World Views PR?

Filed under: ABC PR — ambrewe1 @ 3:58 pm
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I choose this particular commercial to share with everyone because I saw it on TV and thought it would spark a lot of discussion as to how PR is viewed by society. Are PR practitioners “truth-spinners?” Do we “sugar-coat” problems? Think about these questions as you watch the clip. In my opinion, this is just a funny commercial harmlessly poking fun at PR professionals, but I think there lies a deeper meaning. I think underneath, this commercial is enforcing what society already thinks about those who work in PR. I would love to see your responses!

ABC PR

September 16, 2008

Viral Videos, the Next New Thing in PR?

God, I hope not!

In the PR Squared blog by Todd Defren done this past Friday, viral marketing was the topic of the day. This link will take you too the site, PR Squared-Viral Videos. As stated in the blog, this latest craze seems to be the way to go for movies and other new media. However, it leaves something to be desired as far as ethics goes.

The fact that he carried on a relationship for 3 months with this girl, built up this idea in her head and even went as far as meeting her parents and have her start hinting about marriage–is that really ok? I know this is not real, but I have seen other viral videos and people do whatever they can to get people to watch them and get hits. Sites like Youtube.com and Myspace.com have become hotbeds of activity for the latest great Internet video.

I know in class we are being exposed to the various new online media outlets, but if this is truly where PR is headed, then I am slightly nervous. I understand that this is satirical, but people already negatively connote our industry at times–labeling us as spin-doctors. I definitely do not think that using media in this way is going to positively affect our image. What is the point of hiring someone with a PR degree if anyone can just post videos and market and promote something? I guess people already can do this, but it is our degree and knowledge that gives us the edge? But if we start resorting to viral media, then what is the point? We have “stooped” to the level of the amateur, so to speak.

–The Agency

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