PR Campaigns – The blog

November 29, 2008

Nine Ways to Avoid a Pitch Slap

Filed under: Metis PR — marialinda17 @ 10:24 am
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Pitching is a vital part of Public Relations and includes building relationships and appeal for the benefit of the client.  I came across a post called, 9 Ways to Avoid a Pitch Slap from Valley PR Blog by Dan Wool who handles corporate communications at Arizona Public Service (APS) and it describes two things that are most important in the creation of successful media pitches; consideration and customization.  By being considerate and customizing attention for particular journalists they will become more receptive to pitches, which ultimately builds trust.  Establishing trustworthiness among the PR community and media outlets is important to your client’s success.  Although some PR practitioners might not know a lot about journalists they are pitching to it’s beneficial to consider the publication or station they work for and gauge what works best for them.  Consider who the journalist is as well as what he or she likes and customize your pitch accordingly.

Wool suggests nine ways to make considerate and customized pitches:

1. It’s not about you or your client – it’s about the journalist.
2. Actually read the publication.
3. Never pitch the editor.
4. Read the journalist’s recent material.
5. One pitch per outlet.
6. Their time is short, so make your pitch short.
7. Make it exclusive.
8. Let the product/service speak for itself.
9. No form letters.

I strongly suggest visiting the blog post and reading the in-depth explanations for each idea.  Wool includes good examples on how each step can be customized in a way that garners positive reactions from journalists.  I think it is advantageous to understand how pitching can be made to work for you.  These nine suggestions can contribute to the success of PR practitioners as well as their clients.

September 18, 2008

The Demise of Journalism

Filed under: Metis PR — letsgoblogging @ 10:12 am
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Over at Bad Pitch Blog, the discussion on the demise of journalism is taking place. Kevin Dugan evaluates how quickly print outlets, especially newspapers, are to to layoff reporters due to the slumping economy and also the fact that the Internet is taking over – everything. He delves into how these cutbacks may or may not affect the public relations community.

It is no surprise that traditional journalism has been evolving with time along with every other industry out there. Our society is certainly technology driven and the majority of people can take in their news via the Internet which saves them time and saves them from the inevitable inky fingers.

How does the transformation of print media to a domination of online media affect PR? I think it will especially change the way we pitch. When building media lists, I focus on digital media targets because the chances of my client being read about in a popular blog with a large following (even though I hope blogging will not completely replace journalism), seems to be more likely nowadays then being read about in a local newspaper somewhere west of the Mississippi.

How do you fellow PR people feel about it? Should we concentrate more on pitching the online world or still give equal attention to where it all started; conventional print journalism. Also, because there seems to be a growing trend across the nation of letting go well-respected and veteran journalists, does that mean PR professionals are next? Should we be nervous that we are entering a field that may also be on the brink of demise? Or should we feel the opposite as Kevin suggests, that the decline of print media leaves more room for us to be successful and take over what “once ruled”?

Happy blogging,

Metis PR

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