PR Campaigns – The blog

September 18, 2008

The Demise of Journalism

Filed under: Metis PR — letsgoblogging @ 10:12 am
Tags: , , , , , , , , ,

Over at Bad Pitch Blog, the discussion on the demise of journalism is taking place. Kevin Dugan evaluates how quickly print outlets, especially newspapers, are to to layoff reporters due to the slumping economy and also the fact that the Internet is taking over – everything. He delves into how these cutbacks may or may not affect the public relations community.

It is no surprise that traditional journalism has been evolving with time along with every other industry out there. Our society is certainly technology driven and the majority of people can take in their news via the Internet which saves them time and saves them from the inevitable inky fingers.

How does the transformation of print media to a domination of online media affect PR? I think it will especially change the way we pitch. When building media lists, I focus on digital media targets because the chances of my client being read about in a popular blog with a large following (even though I hope blogging will not completely replace journalism), seems to be more likely nowadays then being read about in a local newspaper somewhere west of the Mississippi.

How do you fellow PR people feel about it? Should we concentrate more on pitching the online world or still give equal attention to where it all started; conventional print journalism. Also, because there seems to be a growing trend across the nation of letting go well-respected and veteran journalists, does that mean PR professionals are next? Should we be nervous that we are entering a field that may also be on the brink of demise? Or should we feel the opposite as Kevin suggests, that the decline of print media leaves more room for us to be successful and take over what “once ruled”?

Happy blogging,

Metis PR

September 16, 2008

Viral Videos, the Next New Thing in PR?

God, I hope not!

In the PR Squared blog by Todd Defren done this past Friday, viral marketing was the topic of the day. This link will take you too the site, PR Squared-Viral Videos. As stated in the blog, this latest craze seems to be the way to go for movies and other new media. However, it leaves something to be desired as far as ethics goes.

The fact that he carried on a relationship for 3 months with this girl, built up this idea in her head and even went as far as meeting her parents and have her start hinting about marriage–is that really ok? I know this is not real, but I have seen other viral videos and people do whatever they can to get people to watch them and get hits. Sites like Youtube.com and Myspace.com have become hotbeds of activity for the latest great Internet video.

I know in class we are being exposed to the various new online media outlets, but if this is truly where PR is headed, then I am slightly nervous. I understand that this is satirical, but people already negatively connote our industry at times–labeling us as spin-doctors. I definitely do not think that using media in this way is going to positively affect our image. What is the point of hiring someone with a PR degree if anyone can just post videos and market and promote something? I guess people already can do this, but it is our degree and knowledge that gives us the edge? But if we start resorting to viral media, then what is the point? We have “stooped” to the level of the amateur, so to speak.

–The Agency

Create a free website or blog at WordPress.com.