The best presentations are those that tell a story and relate to an audience at an emotional level. Often PR practitioners propose solutions or ideas that will ultimately result in positive outcomes. By incorporating unique creativity into a presentation, the audience will not only be engaged but will also have a better understanding of the story. I found a very clever video presentation called, PRWeb in Plain English. This video was created by Common Craft and describes quite simply the benefits of using PRWeb’s newswire service to enhance the visibility of online news releases. This isn’t a conventional visual presentation by any means. It incorporates hand-drawn characters and paper cutouts that tell the story of PRWeb’s services and how they relate to you, the viewer. Occasionally hands appear in the video, shifting the paper cutouts and even gesturing emotions. In some ways, it’s corny, but it’s also very creative and fun to watch. The voiceover flows smoothly over the story, which is illustrated with sketches and cutouts in a clear, simplistic way. This kind of visual presentation might not be appropriate for every professional situation, however the storytelling demonstrated in the video is useful for PR practitioners because it channels creativity and emphasizes clarity and simplicity. These are important things to keep in mind when developing presentations, especially since attention spans don’t last very long. At one point in this video, hand-drawn PR pitches are flowing down a “River of News” while journalists, analysts, consumers and bloggers hold fishing rods along the current waiting to pick information with keywords that interest them. Clarity, appropriateness and storytelling are key components to be mindful of when reaching out to an audience. As PR practitioners it’s important to be aware of not only PRWeb’s services, but to also recognize similar storytelling techniques in this video that might enhance our presentations.
November 11, 2008
October 30, 2008
Mark Rose, of PRBlogNews.com, recently posted about the use of video in the PR profession. He discusses the slow process of changing the tedious tasks PR practitioners do every day into “web-based digital assets.” According to Rose, the process of creating and implementing pitches and news releases is a thing of the past. Digitally enhancing these everyday tasks (for PR professionals, that is) makes them readily available to both clients and the public.
Even those not involved in PR are using video as a new outlet. Rose counts the Wall Street Journal as a video-friendly web site. Presidential debates, interviews and other news stories can be seen on web sites like the Wall Street Journal and other news sites. Videos greatly enhance a news story, as a video can often humanize words.
Rose also states that Business Wire, a global communications company, has partnered with Digital Citizen Media, a digital media production company. This partnership that will establish, manage, track and promote digital media in PR. This business venture will help Business Wire members utilize Digital Citizen Media to better meet the needs of the corporations.
Video can be extremely helpful in visualizing stories and presentations, what do you think about incorporating this method into regular PR tasks such as news releases and pitches? Does it help or inhibit the profession? Does it dehumanize practitioners?