PR Campaigns – The blog

February 9, 2009

Nowadays birds aren’t the only ones going tweet tweet.. Here are 5 easy ways to use a tweet to get ahead!

Filed under: LAM Creative,Uncategorized — mgjersvi @ 10:42 pm
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What is a “Tweet” you might ask? I didn’t know what it was either, until five days ago when I decided to see what all the fuss was about and I signed up for a Twitter account.

Then I learned that a “Tweet” is a update that answers the question “What are you doing?”  A “Tweet” can only be a post of 140 characters or less. When you are tweeting it is like microblogging because you have such a limited amount of space. However you can use that small amount of space to sound of about anything. These “Tweets” and Twitter have helped change how social media communicates today. 

As of November 2008 over one billion “Tweets” have been recorded on twitter.com. TechCrunch blogger Robin Wauter  reports that Twitter boasts over 6 million active users to Facebooks 120 million . Even though the number of users is considerably less then Facebook, Twitter users have influential voices especially in technology says BusinessWeek’s article Beyond Blogs .

So this made me wonder how can I use a “Tweet” or Twitter successfully as a PR practitioner? Luckily, I ran across this interesting blog, PR’s guide to Twitter.  Immediately I thought (Jackpot) I am a new user and I want to know what everyone is raving about.  How will Twitter be able to help me now? and also in my future?

Here are some of the blogs quick tips for PR practiconers when using Twitter as not only a personal but professional tool. (Courtesy of Drew B of course.)

  1. Research– (Reminds me of the R.O.P.E theory) Twitter can track issues for you by just using search.twitter.com for any topic. Not only will you see live updates but you can also find people that are specialists in a specific area of study.
  2. Storytelling– If you need help telling a story ask for it using Twitter. Twitter can help narrow your search so you know where to look before you go digging. You can also ask questions to your followers thus receiving instant feedback.
  3. Networking– In almost every job networking is a necessity especially for PR practitioners. Twitter can help you find people you already know and people you would like to know. You can find common interests with your peers and keep a eye on what events you might all be attending.
  4. Promoting– Make sure this is done tactfully you don’t want your message to be confused with spam. If you have to do PR for a product and you think that people will want to follow news about it then post it on Twitter. Sites like TwitterFeed will convert RSS (a way to get updates on blog entries, news headlines audio and video) into “Tweets”.
  5. Recruiting– Twitter can help you on any project you just have to ask. Your contacts could pass your message to their contacts and then your question could go even further. Also people have been known to use Twitter to sniff around for a new job too. In the article posted by BussinessWeek 23-year-old Amanda Mooney “tweets” that “her new resume is only 140 characters long” after she landed a new job in PR using Twitter.

With all of the upsides to Twitter, I asked myself how did I not “tweet” before? I am happy that I have found it now.

Even though Twitter isn’t exactly a rare jewel anymore, I did feel obligated to share some of its perks with you. I am sure some of you might be in the same boat as me and weren’t quite sure how to best utilize Twitters functions.

After doing some research about Twitter I have found some other sites that give some good feedback on Twitter as well. Check them out: Newbies Guide to Twitter, The Twitter-guide and Bursting the Twitter bubble .

As young PR practitioners it would be dumb not to spend some time utilizing this tool and collaborating together now!

Time is a’tickin! In a couple of months we will be practicing what we preach.

So hopefully we all will be Tweeting by then, if you aren’t already!

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October 17, 2008

How to Doom a Career in PR

Filed under: Tallfore — lbridge @ 2:26 pm
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In Kristen E. Sukalac’s post, “I Haven’t Got Time” or How to Doom a PR Career, posted in the PR Conversations blog, she discusses ways that a PR professional sets themselves up for failure.  She says that while many PR professionals say that they joined the field because of networking opportunities, career development and following best practice, the majority do not attend events or take advantage of online resources because they claim they just do not have the time.

She points out that even though there are obviously a limited number of hours in a day, the leading professionals in our field somehow find the time to do it all.  Being an engaged and involved member in our field, rather than an add-on can actually be a time saving advantage because it improves your career prospects and makes you better at your job.  Both of these things are motivators that will help you find the time you need to get the most done and in turn, make you successful in your position.

She also provides a few interesting examples of how devoting more time to the different aspects related to our field, you will ensure personal success in your career.

September 10, 2008

Why time is important… You always have enough if you try

Filed under: Tallfore — amyfoley1975 @ 12:39 pm
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In her blog post on PR conversations, Kristen E. Sukalac says, “Imagine if your family doctor said, “I’ve decided to specialize in cardiovascular disease, but I don’t have time to read the medical literature before getting started.” This quote I think sums up a huge problem in the PR industry.

In PR, or in any other job, there always seems to be something new that has to be done or an event that has to be attended. Recently, however, a recent post on PR conversations shows that it seems more and more people are claiming they do not have enough time to fulfil the duties of their jobs. To say that they do not have time though can be detrimental to their job. Most top level executives, or people who take pride in their jobs and want to advance in them, find the time needed to do anything at any cost. That is the mindset PR professionals need to get in to. Finding time to network, one reason people get into this profession in the first place, or to try to improve the quality of the company you work for by being involved instead of dead weight just showing up everyday is important in this field. If people continue to say they don’t have enough time they are going to end up with a lot more of it when they are let go from their jobs for their lack of effort.

Tallfore

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