PR Campaigns – The blog

April 12, 2009

Can Journalism and Social Media Coexist?

Since I have been at the Cronkite school, I can’t help but feel like I don’t belong in the j-school. Some say that public relations has no place in journalism. However, I came across a new site that says news, social media and advertising can all coexist. True/Slant’s moto is “News is more than what happens.” True/Slant is a company that combines news, social media and advertising.

True/Slant allows contributers to add stories to their site, and then consumers can create dialogue with those contributers. Advertising also occurs on the site. However, it is placed in such a way that is very transparent and readers know what they are getting. True/Slant says their goal is to get consumers to be just as interested as they are in the news.

I am interested to see if a site like this actually makes it. I have been told that journalism, advertising and PR are completely separate and that PR doesn’t belong in journalism. However, I think that the direction we are headed is very different. I see a future where all three of these entities coexist and work together.

What do you think? Do you think that social media has a place in journalism? Can advertising, journalism and PR coexist?


October 1, 2008

Is Journalism Really Dying?

Filed under: The Agency — bkranz @ 10:53 pm
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As a new member to the world of blogging, I decided to Google PR blogs and see what else is out there. I came across Naked PR, a blog written by Jennifer Mattern. Mattern refers to her blog as “cutting through the crap in online public relations” among other things. In reading her blog, which is quite interesting (although uses the occasional expletive), I discovered the entry “Journalism is Dead?”, a post about a media summit in which those attending discuss the concept of journalism and PR as a dying profession because everyone these days is a “communicator.”

The issue with this belief is that while everyone is indeed a “communicator,” not everyone is skilled to practice PR or journalism. It is a studied profession in which we are taught the correct way to go about our jobs in an ethical fashion. I find it hard to believe that the two professions will disappear because without both, many businesses could not survive. I do agree with the notion that the profession must be more than a press release, as Neville Hobson states, but I think that it’s already more than that. The creation of a PR campaign requires an educated team of PR professionals who know how to go about planning and executing a successful campaign. It isn’t all about press releases.

What do you think of the idea of PR and journalism being dying professions?

September 25, 2008

Journalists’ Right vs. PRs’ Might

Filed under: The Agency — agilliam @ 11:22 pm
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In the past few days there has been quite an uproar from the media due to the McCain campaign’s continued sheltering of Vice Presidential Candidate Sarah Palin. On Tuesday and Wednesday she met with world leaders from the United Nations for the first time, and her campaign attempted to only allow photographers into the meetings. The journalists involved refused to take pictures if there was not an editorial presence there. They compromised at allowing the editorial presence, but only for mere moments.

Is it OK for Governor Palin’s public relations representative to say no to the press? The campaign has allowed for almost no questions from the media. Is that their right? As public relation’s people, how do we balance the need to be in control of certain things while still being ethical? And couldn’t this type of “hiding” cause a backlash from the media, who we need to have good relations with? It may have already caused ripples with some news outlets, but perhaps the campaign decided it was worth it.

Thursday, Governor Palin opened up questions to four reporters, so I thought maybe they decided to let her show a bit of herself. Then I realized that she only answered questions of her choosing. Is this all an ingenious strategy or do you think that the public will eventually get tired of it? I don’t mean to be picking at Governor Palin, I think many in the field of public relations use this strategy, but does that make it right?

September 22, 2008

Weekly roundup

Filed under: Prof. Gilpin,Roundup — drgilpin @ 9:22 pm
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The Agency started out the week by discussing viral video, prompted by this PR Squared post. In that post, Todd Defren pointed to a satirical sendup of the viral video phenomenon, but The Agency sees nothing humorous in the concept. Other students took a more favorable position in comments, citing the publicity push for this summer’s hit Batman release, The Dark Knight.

Metis PR focused instead on the changing face of journalism, and the effects of this shift on PR practices. This is obviously a hot topic in journalism and public relations circles alike–see for example Todd Defren’s proposed Social Media News Release. Is traditional journalism really on its deathbed? JMC417 Students overall seem convinced that traditional journalism is around for the long haul, although probably to a much smaller extent than today.

IRIS PR tackled the thorny topic of measurement and monitoring in public relations. The team chose a movie clip to illustrate both the range of possible reactions, and the problem of a lack of response to opinion surveys. Are these major issues in public relations today?

Cast Communication referred to PR Squared (who seems to be getting a lot of traffic from JMC417 students this week!) in questioning whether bloggers can and should be considered full-fledged members of the media. In comments, students have pointed out that not all bloggers are cut from the same cloth: some are experts, and some are the worst kind of dilettantes. There’s no one-size-fits-all description. When is there ever, really? On a related note, TALLfore reflected on the nature of blogging: who chooses to do it, and why. This post was prompted by Kami Huyse’s thoughtful discussion on what it takes to be a successful blogger. But what, exactly, does “successful” mean in this context? Students are still discussing this question in comments.

Search Engine Optimization (SEO) was the focus of Sparkle Media’s post, which builds on this recent entry by Kamy Huyse. Until recently, SEO was all about keywords and other behind-the-scenes strategies for improving search engine results. Kami notes that content is the real focus of web communication, not keywords.

September 18, 2008

The Demise of Journalism

Filed under: Metis PR — letsgoblogging @ 10:12 am
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Over at Bad Pitch Blog, the discussion on the demise of journalism is taking place. Kevin Dugan evaluates how quickly print outlets, especially newspapers, are to to layoff reporters due to the slumping economy and also the fact that the Internet is taking over – everything. He delves into how these cutbacks may or may not affect the public relations community.

It is no surprise that traditional journalism has been evolving with time along with every other industry out there. Our society is certainly technology driven and the majority of people can take in their news via the Internet which saves them time and saves them from the inevitable inky fingers.

How does the transformation of print media to a domination of online media affect PR? I think it will especially change the way we pitch. When building media lists, I focus on digital media targets because the chances of my client being read about in a popular blog with a large following (even though I hope blogging will not completely replace journalism), seems to be more likely nowadays then being read about in a local newspaper somewhere west of the Mississippi.

How do you fellow PR people feel about it? Should we concentrate more on pitching the online world or still give equal attention to where it all started; conventional print journalism. Also, because there seems to be a growing trend across the nation of letting go well-respected and veteran journalists, does that mean PR professionals are next? Should we be nervous that we are entering a field that may also be on the brink of demise? Or should we feel the opposite as Kevin suggests, that the decline of print media leaves more room for us to be successful and take over what “once ruled”?

Happy blogging,

Metis PR

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