PR Campaigns – The blog

April 13, 2009

Congrats You’re Graduating! Now What?

Filed under: Step Up Communications — Mickey Siegel @ 11:24 pm
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To all of the PR students graduating this semester and to those past graduates, congratulations. This is a time to celebrate that you will never have to write another term paper again or take another mid-term exam (except for you grad school overachievers). For the rest of us, we now have to get our lives in order and start on the 2nd act in our lives (the 1st act being childhood and the 3rd act being retirement/senility/adult diapers).  In this 2nd act, we must now become dependent on ourselves to provide food and shelter. I know it sounds like a daunting task, but do not fret because it is much easier than it sounds to cook something other than a hot pocket.

Katherine Strate is a soon to be PR graduate from the University of Georgia and she collected Five Pieces of Advice that should help make it a little easier to transition from a student to a PR professional. Strate writes about many matters plaguing graduates, but her most important point focuses on being proactive in job hunting and while at the first job/internship.

At PR Channel, a site that features thousands of agency listings, the site solicited comments from many of its agencies concerning Advice for the PR Grad. The most interesting comment that I found involved the use of social media in finding a PR job. Here is what Heather Huhman, founder of entrylevel-pr.com had to say:

sign up for Twitter, start following thought leaders in public relations (specifically, the area of public relations that interests you most, such as health care), and get engaged via the various PR hashtags: #PRadvice for asking pros questions, #EntryPR for entry-level jobs and #PRintern for internships.

This is great advice and I can attest to twitter being a valuable tool for networking purposes. I met up with Brian Stelter, current NY Times columnist and creator of TVNewser, through him asking on twitter if there were any ASU Cronkite students that tweeted. I naturally responded and ended up having a lunch interview with him and other Cronkite students. It just goes to show that Twitter and other social media sites have a profound effect on marketing, and in an economy where employers are looking to hire 22% less jobs than last year, it is important to get as many legs up as possible.

Before going, I want to leave everyone with a youtube video of a British PR/Marketing professional giving some advice on how to best deal with finding a job in this economy. Besides us having a better army than the Brits, we are pretty similar in most everything else:

Give me a “P,” give me a “R.” GO PR!

Filed under: Fidelis — mlmyers @ 9:17 pm
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Two weeks ago, Diane Schwartz, wrote a blog on the PR News Blog about a new advocacy campaign launched by PR News called “It’s the PR.” The campaign is basically designed to show that the public relations field influences everyone and to give a forum for PR professionals to discuss campaigns that have worked for them.

When I first saw this, I laughed to myself because I pictured it as a cheerleading site for the PR field. Then I began my job search. As most of us are seniors, we all know the pressures of trying to find a job after graduation. My plan is to move to New York and I was told by a professional in the industry that finding a job in New York would be easy because there are always job PR job posting for New York. In my search thus far, that could not be any farther than the truth.

With graduation a month away, I am starting to freak out that there will be no job openings for me. Am I going to be one of the many graduates who end up in a field that has nothing to do with their degree?  Is the state of the economy really going to affect PR and similar fields?

With all these questions and fears beginning to build up, I began to think about the “It’s the PR” campaign in a new light. Personally, I could use a cheerleader keeping me in high spirits during my job search. Sometimes all it takes is a little change in perspective to show the worth of something. I’m happy to say that I will be checking in on the campaign regularly and hope to get a job so I can also add to it!

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