PR Campaigns – The blog

April 14, 2009

Landing that Dream Job you’ve Always Wanted

Filed under: Spirals — kmmorten @ 10:29 am
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Congratulations seniors, you’re a few weeks away from being a college graduate.  Maybe you’re one of the few who found their dream job straight out of college.  Chances are, with the way the economy is going; you’re not one of those lucky few.  You are probably stressed to the max sending out dozens of resumes and waiting for an offer on a new job.  Admit it, it’s scary.  You’ve typed countless papers, drank countless Starbucks and studied countless hours on this college journey.  And after four years (or more) your college days are over and you’ve got a piece of paper to prove it.

In Jed Hallam’s blog, The Three R’s to being Recruited, he explains plain and simple the necessary steps to getting a job.  It’s crunch time, so if you’re one of those people shaking in their boots trying to find a job, here’s some tips:

1.)    Research

I’ve come to realize how important it is to take the time to look into the company you want to apply to.  That can mean even as something as simple as searching for them on Google.  Have a clear understanding of the company’s objective or mission.   When you are ready to send in your resume and cover letter, make it specific to what they are looking for in the job description.  A generic cover letter won’t win them over.

2.)    Read

After four years of college, we should be champion readers.  Although it can be tedious, it simply cannot be overlooked.  It is crucial to know the foundation of the company you’re interested in.  Get to know who they are, what they represent and what they are looking for.  This will impress them when you go in for your interview.

3.)    Really try bloody hard

Get noticed.  Set up a Facebook, Twitter, Linked In, etc.  Do whatever you can to get your name out there.  Then, go out of your way and make an effort to get that job.  Jed Hallam is a good example of this:

“Well I forced my way into the Twitter clique, set up a blog and got noticed. Then when I got back from traveling I started creating relationships with the influential people in the industry and then got them to sign up to a Facebook group I’d started describing the reasons why I thought Wolfstar should hire me. The people I asked to join then posted lovely things about me (purely coincidental, I swear) and Wolfstar invited me in for a chat.”

So, there you have it.  Keep your spirits high and you’ll find a job that’s meant to be.  Good luck job hunting.

March 1, 2009

I Better Learn This Before Someone Steals My Job…

Filed under: Mission Public Relations — kparma @ 11:23 am
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Considering my PR Campaigns class just had a lecture on SEO with Vanessa Fox, I thought this would be fitting.

It seems that more than ever we are hearing that companies need to do everything in their power to get to the top of the Google rankings. With the way the economy is right now, the more visibility a company and higher on Google they can get, the better. The phrase that is being used is search engine optimization or SEO.

I came across a post on the blog Rock Star PR by Jed Hallam about SEO and PR. The post basically summed up a Twitter discussion about whether or not PR practitioners should adopt SEO as part of their jobs since many SEO companies are now offering “online public relations” as part of their services. Hallam suggests that PR practitioners learn the techniques of SEO or else…

I definitely agree with Hallam in the sense that PR better jump on with SEO and learn some of the ins and outs before the SEO companies learn a thing or two about PR. I think what we have that the SEO companies don’t is training, quality and the ability to evolve and adapt.

PR practitioners learn to write and think strategically and ask questions and communicate in ways that many people don’t know how to. That in itself sets us above the SEO companies trying to sell online PR. The quality of content and meat in our writing also sets us apart. Also, PR practitioners have the ability to adapt to changes and pick up new tasks. PR tries to sell visibility with quality, as opposed to SEO companies that are trying to sell visibility and rankings, not necessarily with quality content.

Do you think that PR practitioners should pick up this new skill and get trained on how to optimize their search engine rankings for their clients? If PR doesn’t adapt and accept SEO as part of the practice do you think SEO companies will eventually win out over traditional PR companies?

February 27, 2009

Guilty as Charged: Information Addiction

Filed under: Spirals,Uncategorized — kmmorten @ 8:42 pm
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After reading Jed Hallam’s blog, Information Addiction, I realized I’m not the only one who wants to get the 411 on everything, everywhere at anytime. I constantly find myself trying to get access to the internet so I can see what’s going on- even if I just checked it 5 minutes ago. Its crazy how technology has made information so easily available to us. And it’s even crazier that we become addicted to getting that information. I rely on the internet as a means of information everyday.

I wake up bright and early every morning, and the first thing I do is fire up my computer. I jump in the shower, and by the time I’m out, my computer is booted up and ready to rock. I double-click that Mozilla Firefox icon and seconds later I’m reading the latest headlines on MSNBC’s Web site. Here, I’m greeted with U.S. News, World News, Breaking News, Weather, Politics, Entertainment, and the list goes on and on. I skim the Web site to find articles that catch my eye and read the ones that seem interesting.

Minutes later, I check my e-mail. That’s followed by checking my Facebook, which is followed by checking my Myspace, which is followed by updating my Twitter, which is followed by checking my bank account. (Don’t ask me why I check my bank account 10 times a day, its not like I have that much money to spend- possibly because I have that reassurance that my money hasn’t gone anywhere and isn’t going anywhere… especially in a matter of an hour.) All this internet access before I even brush my teeth!

Then I’m off to school. As soon as I walk in the classroom, I log on to the server and check my e-mail, Facebook, Myspace, Twitter, Blackboard, etc. This vicious cycle continues throughout the day…probably about 50 times- and that is not an understatement. Even when I don’t have access to a computer, I still manage to find access somehow, someway- a.k.a. my cell phone. This goes on from the second I wake up, until the second I hit they hay.   Even then, I totally disregard that I have to wake up in six hours and have to force myself to go to bed.  (NOTE TO SELF: Nothing is that important on the internet to lose precious sleep over.  Just step back, push the “off” button, and it will be waiting for you in the morning.)

It all comes down to this: when I’m not “plugged in” to information, I feel like I’m not “plugged in” to life. I am addicted. I think I have a serious problem.

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