PR Campaigns – The blog

April 14, 2009

Landing that Dream Job you’ve Always Wanted

Filed under: Spirals — kmmorten @ 10:29 am
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Congratulations seniors, you’re a few weeks away from being a college graduate.  Maybe you’re one of the few who found their dream job straight out of college.  Chances are, with the way the economy is going; you’re not one of those lucky few.  You are probably stressed to the max sending out dozens of resumes and waiting for an offer on a new job.  Admit it, it’s scary.  You’ve typed countless papers, drank countless Starbucks and studied countless hours on this college journey.  And after four years (or more) your college days are over and you’ve got a piece of paper to prove it.

In Jed Hallam’s blog, The Three R’s to being Recruited, he explains plain and simple the necessary steps to getting a job.  It’s crunch time, so if you’re one of those people shaking in their boots trying to find a job, here’s some tips:

1.)    Research

I’ve come to realize how important it is to take the time to look into the company you want to apply to.  That can mean even as something as simple as searching for them on Google.  Have a clear understanding of the company’s objective or mission.   When you are ready to send in your resume and cover letter, make it specific to what they are looking for in the job description.  A generic cover letter won’t win them over.

2.)    Read

After four years of college, we should be champion readers.  Although it can be tedious, it simply cannot be overlooked.  It is crucial to know the foundation of the company you’re interested in.  Get to know who they are, what they represent and what they are looking for.  This will impress them when you go in for your interview.

3.)    Really try bloody hard

Get noticed.  Set up a Facebook, Twitter, Linked In, etc.  Do whatever you can to get your name out there.  Then, go out of your way and make an effort to get that job.  Jed Hallam is a good example of this:

“Well I forced my way into the Twitter clique, set up a blog and got noticed. Then when I got back from traveling I started creating relationships with the influential people in the industry and then got them to sign up to a Facebook group I’d started describing the reasons why I thought Wolfstar should hire me. The people I asked to join then posted lovely things about me (purely coincidental, I swear) and Wolfstar invited me in for a chat.”

So, there you have it.  Keep your spirits high and you’ll find a job that’s meant to be.  Good luck job hunting.


April 13, 2009

Congrats You’re Graduating! Now What?

Filed under: Step Up Communications — Mickey Siegel @ 11:24 pm
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To all of the PR students graduating this semester and to those past graduates, congratulations. This is a time to celebrate that you will never have to write another term paper again or take another mid-term exam (except for you grad school overachievers). For the rest of us, we now have to get our lives in order and start on the 2nd act in our lives (the 1st act being childhood and the 3rd act being retirement/senility/adult diapers).  In this 2nd act, we must now become dependent on ourselves to provide food and shelter. I know it sounds like a daunting task, but do not fret because it is much easier than it sounds to cook something other than a hot pocket.

Katherine Strate is a soon to be PR graduate from the University of Georgia and she collected Five Pieces of Advice that should help make it a little easier to transition from a student to a PR professional. Strate writes about many matters plaguing graduates, but her most important point focuses on being proactive in job hunting and while at the first job/internship.

At PR Channel, a site that features thousands of agency listings, the site solicited comments from many of its agencies concerning Advice for the PR Grad. The most interesting comment that I found involved the use of social media in finding a PR job. Here is what Heather Huhman, founder of had to say:

sign up for Twitter, start following thought leaders in public relations (specifically, the area of public relations that interests you most, such as health care), and get engaged via the various PR hashtags: #PRadvice for asking pros questions, #EntryPR for entry-level jobs and #PRintern for internships.

This is great advice and I can attest to twitter being a valuable tool for networking purposes. I met up with Brian Stelter, current NY Times columnist and creator of TVNewser, through him asking on twitter if there were any ASU Cronkite students that tweeted. I naturally responded and ended up having a lunch interview with him and other Cronkite students. It just goes to show that Twitter and other social media sites have a profound effect on marketing, and in an economy where employers are looking to hire 22% less jobs than last year, it is important to get as many legs up as possible.

Before going, I want to leave everyone with a youtube video of a British PR/Marketing professional giving some advice on how to best deal with finding a job in this economy. Besides us having a better army than the Brits, we are pretty similar in most everything else:

February 8, 2009

Be Cool, Go to School!

Filed under: Spirals — kmmorten @ 8:05 pm
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Now that my senior year is dwindling down and graduation is just around the corner, I have been asking myself, ‘what’s next?’  In Seth Godin’s blog, What is School for?, he lists all the reasons why people go to school.  Even after four years in college, two of which were in the Walter Cronkite School of Journalism and Mass Communication, I still am just as confused as I was when I sat through my first day of class at Arizona State University.  To make matters even more complicated, come May, I’ll have a degree in Public Relations without knowing for sure if this is the career path I want to pursue.

So, really, what is school for?  I thought Godin’s response, “learn for the sake of learning,” pretty much sums it up.  Yes, I have learned a lot in college.  However, am I ever really going to use the information I learned in my Plant Biology or Elvis class?  Probably not.  Do I even remember it?  Not really.  Often times we sit through a class because it is required- not because we actually want to be there learning the material.

I also agree with Godin’s response, “Do well on standardized tests.”  The one thing that I hate about college is that your grade reflects on how well you take a silly test.  I took a class where your whole grade was dependent on one, single exam.  To me, this is unfair to the students who are horrible test-takers.  Likewise, it is great for the good test-takers.  So, after not doing so hot on a few exams, I learned the tips and tricks to do well on a standardized test so it wouldn’t weigh me down.

My three favorite responses about what college is for that Godin wrote were, “minimize public spelling mistakes,” “make sure the sports teams have enough players” and “give kids something to do while parents work.”  I thought these were absolutely hilarious, and I couldn’t help but laugh at the validity of them.

Maybe you have a different reason what school is for.  It seems like a straightforward answer, but it really stimulated me to think of the reasons why I’ve been sitting in a desk for the past four years…and still am right now.  So the next time you are sitting in your early morning class with a Starbucks in your hand and struggling to keep your eyes open through another boring lecture, check out Godin’s blog and it will give you a little spark of clarity why you went to class that day.

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