PR Campaigns – The blog

October 3, 2008

Technology is a slave to me

Filed under: Metis PR — marialinda17 @ 9:33 am
Tags: , , , , , ,

For many of us, technology allows faster means of communication and greater job efficiency.  With new developments being released every day it’s easy to get carried away with everything.  I came across a post from A Shel of My Former Self  blog, which describes how all forms of technology should be taken advantage of to the fullest extent in business, particularly public relations without feeling guilty about neglecting older forms of communication.  This post is a response by blogger Shel Holtz, ABC, principal Holtz Communication and Technology, who recently read another blog asking public relations practitioners to return to more personal means of communication like the telephone.  But with deals and other forms of business taking place online, is it necessary to lay off the e-mail?

Holtz argues that PR practitioners shouldn’t have to sacrifice internet-based communication tools, but should incorporate them with face-to-face meetings and phone calls.  It’s important to remember that the telephone is technology too.  And while some people are overly-dependent on technology in the workplace, the power of in-person communication should not be underestimated especially when it’s most appropriate.  The post cites an example of employees being fired over e-mail, which I believe takes technology too far.  It’s important to utilize channels of communication that are professional for the situation.

I believe we shouldn’t fear our dependency on technology as long as we don’t abuse it.  There is no reason to limit ourselves if we’re able to effectively reach the client, stakeholders and remain within the realm of professionalism.  E-mail isn’t unconventional anymore, in fact, it’s widely accepted for numerous tasks.  And having interned at a local public relations firm I know that the telephone is alive and well.  Voice tone can express sincerity and reassurance much more naturally than text.  For this reason, I believe phone calls will remain an important part of PR.  Each form of communication should be used to its strength.

September 12, 2008

Your Search Engine Results are as Important as Your Resume

by Metis PR

I selected a posting from the PRos in Training blog called, “Your Search Engine Results are as Important as Your Resume.” Most public relations professors, like many of the people in this class, focus on honing their skills while gaining experience. But it’s also important to develop a positive professional image and this includes online reputations. As many students and other up-and-coming pr practitioners are being urged to join the social media bandwagon, it’s essential that they understand and utilize the latest online trends such as social networking sites like Myspace, Facebook and Twitter. In a digital age, public relations must, too become digital. And this begins with immersion in cyberspace. Being internet savvy certainly gives people an advantage as they pursue PR positions and advancements. Clients and other stakeholders want people working for them that understand all things digital.

With this in mind, I think this particular blog is interesting because it discusses professionalism amidst the internet. As college students, it’s likely that everyone in this class at one point or another has posted information about themselves such as photos, videos, blogs, bulletins, and the like on a social networking Web site. With background research only a mouse click away, more and more employers are now Googling job candidates’, searching for any discrepancies. In fact, many job hopefuls have been turned down based on embarrassing or racy search results. It’s important that JMC 417 students are mindful of this trend. I have both a Myspace and a Facebook, and I’m always careful to privatize my information and monitor what other people post. Although privacy settings and a sense of responsibility usually keep online content appropriate, I don’t believe many college students are as careful as they should be. As we begin joining the workforce it’s essential that we become aware of our “digital footprint”. In this blog you’ll find some helpful tips on how to protect your online reputation.

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