PR Campaigns – The blog

October 3, 2008

Presenting the world’s stories

Filed under: Sparkle Media — kakeane @ 10:40 am
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In the last two weeks of class, we have talked about effective presentations in preparation for our client presentations at the end of the semester. And I have to say, I wish I had known about ted.org sooner. Browsing through the “ideas worth sharing,” I stumbled upon a talk by Jonathan Harris, entitled “The Web’s Secret Stories.” While there are a few problems that I have with his presentation style, such as the many, many “um”s, overall, I thought the presentation was a wonderful example of different ways to present data.

Most of his presentation focused on a site called “We Feel Fine.” This site looks at blogs posted throughout the world every few minutes, and picks up on any sentence that includes the phrases “I feel,” or “I am feeling.” From here, it creates a database represented by floating orbs that characterize this unique blogosphere into the different feelings that are actually being felt. It is a unique way to present data that encapsulates so many people and emotions in one cohesive, easy-to-manage site.

Harris also spoke of an event in Albuquerque, New Mexico that featured a world-wide time capsule projected into the night sky. Here, Harris presented photos to capture the mood of the event and of the project. These photos were very effective in presenting an event that focused on significant moments throughout the world. He used no text in his presentation, but instead used media and photos to accompany his spoken message.

Since our discussions in class on effective presentations, what ideas have you come upon that are inspiring to your client presentations? What do you feel is an effective way to present data, and make it memorable? Share links to your favorite presentations that you can see really affecting your future presentations.

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September 23, 2008

What Makes a ‘Bad’ PR Agent?

Filed under: Metis PR,Uncategorized — cate415 @ 9:35 am
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While reading some PR blogs, I happened to stumble across an article entitled “9 signs of a Bad PR Agent”.  Of course, being a student getting prepared to launch into the industry, it caught my attention.  I was quite curious to see what constitutes a ‘bad pr agent.’  Well, while I agreed with many of the reasons, some definitely caught me off guard and made me question the author.  For one, number 3 that said ‘to spend time doing their own thing instead of what you asked him to do’.  I had to question this one because often times, it seems that the client clearly doesn’t know what they want and it is up to the PR department to figure out the actual goals and objectives of the client.  Many clients it seems, knows they need a change but don’t quite understand how to reach this objective.  Thus, while the client may perceive the PR agency as doing their own thing, their own thing may be just what they need to be successful. This brings up the question, should pr agencies follow exactly in line with what the client says, or should they utilize their experience and expertise to determine what needs to be done?

 

Another problem I had with the article is number 8, which said ‘to spend time on elaborate plans rather than making phone calls’.  This seemed to be the ideal stereotype that most clients have when it comes to a pr campaign. They think they are hiring them specifically for publicity and the more press coverage and news stories, the more successful the campaign is.  However, what clients often fail to realize is that there must be an intensive amount of planning and research done before actually making calls and pitching ideas.  Often clients don’t realize all of the preliminary work that goes into a campaign. Thus, it seems that all of the work put in by PR professionals is under appreciated.

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