PR Campaigns – The blog

February 22, 2009

Who is the gatekeeper of you (and me)?

The power of Google is difficult to fathom. According to searchenginewatch.com, an estimated 91 million searches are done each day through Google alone (This study is nearly three years old and I figure that stat is much higher now).

I hate to make anyone feel important, but YOU could even be getting Googled. Many people are aware of the fact that employers, friends and significant others may be apart of a group which could be Googling you (And I guess the narcissists are Googling themselves, but that is a different story).

With tons of information out there, how can we control what Google has to say (or doesn’t have to say) about us?

While reading technology blogs and tips, I came across a post by Dan Schawbel, the author of of Me 2.0: Build a Successful Brand to Achieve Career Success, on Mashable.com.

Schawbel gives examples of people who once had positive Google results before they turned south. Specifically, he mentions Alex Rodriguez, Michael Phelps and Chris Brown.

Here are a few tips Schawbel gives to help you control your search results:

  • Register for blogs and social networks.

This one is probably a no-brainer for people reading blogs already.

  • Write for blogs.

Sites like Word Press make it easy to make and control content for the average user.

  • Start a wiki page under your name.

I was surprised to find Pbwiki.com has a page rank of seven on Google. Schawbel even suggests you could turn this page into a resume.

With so much information out there, I know it would be very wise for an individual (or group) to try to take control of information about themselves now before it becomes too late.

And with undeniable truth that Google or some form of online search engine will continue to be used defends the fact that maintaining information about oneself will also continue to be important.

Now while this is all fine and dandy, will I be motivated to change what pops up?

Chances are I wouldn’t bother to change it unless something negative is high in the search results. And when this happens, it would probably be too late.

Has anyone out there ever tried to control the results or anything? Or think it could be of some use to you?

February 16, 2009

Chris Brown- PR Nightmare?

Filed under: Step Up Communications,Uncategorized — Nancy Flores @ 7:53 pm
Tags: , ,

By now I am sure that everyone has heard about the incident that allegedly took place between singers Chris Brown and Rihanna.  Was anyone else as shocked as I was when all we heard for a week after the incident was nothing?  In every article that was written there was a ‘no comment’ somehow tied in from Chris Brown’s spokespeople and no sight of the singer himself.

Eonline posted a blog before Chris Brown released his apology where the writer reached out to PR professionals who specialize in crisis PR and the only thing they disagreed on was terms that described Brown’s career: ” finished, over or merely done.”  Where was his apology?

Well, it came, a week to late.  Yesterday, MSN.com ran a story talking about how Brown was “sorry and saddened” about what happened.   After reading the story I decided to google “Chris Brown and PR” and the top search results contained the sentence “Chris Brown’s PR team working overtime.”  You search “Chris Brown” and more results about the incident, his abusive past and the fact that all his sponsors and invites to sing at major events (including this past weekend’s AllStar events) are backing out. 

I learned early on that the worst thing you can do is say ‘no comment’ when you have a crisis on your hand.  I highly doubt his publisist was not given enough time to return media phone calls since we didn’t hear anything for a full week.

I decided to look up mistakes in a PR crisis and come across one that I really on   Cyber Alert: “Only Start Work on a Potential PR Crisis Situation after It’s Public.”  I really wonder what was behind the reason for not commenting right after the rumors started.  Was there a strategic reasoning behind it or did the PR person make a mistake and that is why they are “working overtime” now?

Blog at WordPress.com.