PR Campaigns – The blog

November 22, 2008

Creating a Personal Brand

Filed under: Metis PR — cate415 @ 1:17 pm
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With most of us being on the verge of graduating and entering into the ‘real world’, I found a particular post to be quite interesting.  This post caught my eye because it mentioned the idea of personal brands. While we always talk about building the corporate brand image, the idea of personal brands really never gets addressed.  Thus, I found it a novel idea that needed further probing.

Some interesting points that I found in the blog was the comparison of hollywood actors as personal brands.  He talks about the fact that when movie producers select specific actors for a film, they are in essence buying a personal brand, one that will hopefully help to launch the film’s success by utilizing the social network that the actor has.  The actor inevitably brings along their own followers and media that will gain attention for the film even if the audience has no interest in the film itself.  This allows for the actors with large and success personal brands to be most sought after.

This I think can directly be related to pr professionals.  As we are on the brink of looking for a job in the public relations industry, an important thing that you should have is a personal brand that gives you the edge over your competitors.  Bringing your own social network and publicity to a company can swiftly launch your career in the public relations industry.

October 31, 2008

Social Media and Our Professional and Personal Reputations

Filed under: Sparkle Media — kakeane @ 11:47 am
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In Brian Solis’ blog PR 2.0, in a post entitled “In the Social Web, We Are All Brand Managers,” he talks about creating corporate brands using socia media, including Facebook, Twitter, and many more. “Everything we share online, the comments we leave, the posts we publish, the pictures and videos we upload, the updates we tweet, the statuses we broadcast in social networks and lifestreams, contribute to disparate digital recreations of how people perceive us – as an individual, representative of a company.” This line really got me thinking about not only how our brands will be affected by our presence online, but also our personal and professional reputations.

So what can we do to manage these two parts of our lives, and have them co-exist peacefully? Do we need separate profiles for websites like Facebook, so that we can keep our reputations intact? Or does it require personal censorship of some aspects of our personalities that might alter our working relationships with future bosses, colleagues and clients? These are all challenges that we will come across soon as we enter the professional world.

On a side note, Solis also posts the Conversation Prism, and asks viewers to consider where the social media they use in their branding falls. I thought this was interesting, since we have looked at the prism in class.

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