PR Campaigns – The blog

March 22, 2009

Blogs Killing the Newspaper Star

Filed under: Fidelis — maxlawrencehollister @ 7:41 pm
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Over the last few years, sport writers (in particular baseball beat writers) have had to evolve because of the ever changing times of media. No longer can a beat writer just file their stories for the morning’s paper, or simply post it to their media Web site. Now beat writers are required to write blogs. And I don’t believe that they get paid anymore, so they are doing more work for less money.

 

I think it’s important to note that from the beginning, I haven’t liked reading any blogs, even if the author is credible. I don’t like the way they are written and they seem to me to be a little unprofessional, meaning they are too informal. Also, there are so many of them and everyone has an opinion. A lot of blogs out there are just blow-hards trying to get their opinion out there…assuming that someone wants to hear them, such as Curt Schilling and Rosie O’Donnell.

 

San Francisco Giants have three beat writers who travel with the team and are with the team everyday. They are required to write a story almost everyday and sometimes two or three. Even in the first few days of training camp when there is nothing to report, they still write something. I will use Andrew Baggarly for my example. He is a beat writer from the San Jose Mercury News. He not only has to write a story each day, a feature once or twice a week, but he is required to write a blog as well. I feel that most of his blogs topics have already been covered. But media companies want blogs, because blogs are whats hot right now.

 

So are blogs the future of sports journalism? I hope not. A few years ago, Mark Cuban, owner of the Dallas Mavericks, allowed bloggers to have press credentials for press conferences and games. He didn’t allow for them to be the locker room after the game, simply because of the lack of room.

 

The problem I have with bloggers, who don’t work for a reputable media company, is that they are not journalists and more than likely they didn’t go to journalism school. So what makes them credible? How can we trust what they write? And why should they have access to media credentials? If I could get media credentials to write a blog, then why am I wasting my time and money getting a degree?

 

So what do you all think? Do you like blogging? Do you read very many blogs? Why or why not? Do you feel that paid journalist who work for the media should be required to write a blog, among the other stories they write?

 

I know that blogs are the future; I’m just an old-fashioned guy who likes good-old news reporting and not loosely written blogs. Maybe someone can bring me around to see the light.

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March 2, 2009

Hold the presses….literally

Filed under: LAM Creative — allund @ 10:04 pm
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Everyday we hear on the news, internet, Facebook, Twitter and even in our classes that communication is changing.  I often wonder if this change  is a good change?

On Thursday the Rocky Mountain News printed their final edition.  The newspaper had been reporting on Colorado news for over 150 years.  On Waggener Edstrom’s blog “Let’s Define Death” president Frank Shaw talked about the certain demise of several major newspapers. Here is the list of Newspapers that he listed are in trouble on his blog.  He acquired the list from the Silicon Alley Insider.

We all know that newspapers are fading fast, but it is still sad to see them go. I remember as a child watching my mom come home every night and religiously read the newspaper. Things have changed she is lucky if she gets through one paper a week. Now she mostly gets her news from the internet because it is faster and more concise. The internet plus sites like Craigslist who have revolutionized the classifieds have helped contribute to the newspapers demise.

However I can’t help but wonder if we are to blame as well? Our generation, the generation of mobile phones wireless internet and Ipods. Have we changed communication that much that we have helped ruin an entire industry?

On ABC’s world news with Charlie Gibson there was a recent report on the declining health of newspapers. Click here to view the video. Newspapers have been the eyes and ears for small and large cities. When they can’t function on the level that they need to cities are the ones that are missing out. When papers start to loose there print editions how will that effect their content? Content in most newspapers has already been drastically reduced. When a paper looses its paper what then does it become?  A glorified blog?

How will the change of newspapers as we know them affect the Public Relations field? Will reporters have the time to even report on pitches by a PR professional?

We are left wondering what the future will hold for newspapers and what the trickle down affect will be. Instead of saving newspaper clippings are we going to be printing off blog posts?

February 23, 2009

Bringing the PR basics to the digital world

Filed under: Spirals — Patty Lepkowski @ 9:26 pm
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I think it is safe to say that we, as future public relations professionals, are obsessed with social media. With Facebook, Blogger, YouTube – and our new favorite Twitter – it seems social media is PR’s latest buzz word.

It is clear that social media is changing our profession, but is there such a thing as too much social media? Could it be possible that we have become so consumed with employing social media, that we have become lost in the Twitterverse, the Twitter online community? Have we forgotten the basics of public relations?

Arik Hanson, a communications professional at a health care system in Minnesota, brought up an interesting discussion on PRsarahevens.com about not forgetting the basics of public relations in this evolving digital market. He reminds us to focus on three core competencies: professional skills, client skills and team-building skills. These are skills that we have all been working to develop and hone throughout our public relations classes. And these skills apply to all aspects of public relations – agency work, corporate communications, digital communications, etc.

In the end, if we are going to demonstrate ourselves as public relations professionals, we have to employ the necessary skills to devise successful campaigns that will advance our organizations.

Social media can be a successful communication tool, but without these core public relations skills, what makes our blogs any better than my grandma’s?

October 26, 2008

Some resources for 417 students (and others!)

PRSA has its own blog, ComPRehension. Right now it’s covering the PRSA convention in Detroit, so you can read about some of the latest goings on in the profession. They even have some podcasts of presentations you can listen to. (Class posts based on content from this blog will receive full credit, since I’m only mentioning its existence, not pointing to a specific post.)

Presenting information effectively is a very important skill, not just in public relations. “Infographics” refers to graphic designs that are meant to convey information in ways that are both clear and appealing. Smashing Magazine offers a few examples of infographics that might give you some ideas for your final proposals. And if you would rather work with a visual tool when figuring out what to write and how to organize it, either alone or in collaboration with your teammates, you can try setting up a free account at Spinscape.

Nervous about the job interview process? An interview with the HR director at Edelman, posted at PROpenMic, may help clarify things for you and give you some useful tips.

(The above are all resource suggestions, not potential blog topics.)

Now, for some potential topics if you’re scrambling, or interesting reading if you’re not (I may add to these throughout the week, so you may want to check back):

  • Framingham State College sent out an… unusual fundraising letter that has been widely criticized. Was it a mistake, or are they being judged too harshly?
  • Colin Farrington of CIPR says that public relations, and communication in general, plays a key role in advancing human rights. As is the case with many blog entries, the comments are at least as interesting as the post.
  • US Department of State spokesman Sean McCormack is willing to answer questions from the public via YouTube. Good PR move or potential blunder?
  • What are the critical issues in PR today? Once again, it seems to come down to the unknown quantities of social media.

Happy blogging.

October 18, 2008

Mena Trott: Building a friendlier world through blogs

Filed under: Metis PR — marialinda17 @ 12:11 am
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The best presentations are those that tell a story and relate to an audience on an emotional level.  Often PR practitioners utilize presentations to propose solutions or ideas that will generate positive outcomes.  I found a very interesting presentation on TED.org by Mena Trott called, Mena Trott: Building a friendlier world through blogs.  Trott is the co-founder of Six Apart, which allows individuals, media, companies and other organizations to create blogs and interactive communities.  Her passion for blogging is evident in her speech as she discusses her personal life and the reasons people relate to blogs.  As she tells stories about herself, she visually supports each aspect with relevant photos and graphics.  Often times these tools add humor to her presentation.  As a result, she effectively adds color and meaning to her story.  And Trott is no stranger to the human experience since her personal blog covers happenings in her day-to-day life.  In fact, she learned to promote herself so effectively through everyday storytelling that she became widely popular online, even receiving a blog award.  As PR practitioners, it’s important that we also find ways to appeal to stakeholders and pitch presentations in a manner that relates well to the audience.

During Trott’s presentation she explains the growing influence of blogs in the world.  Her PowerPoint slides display articles, magazines and blog sites to keep the flow of her story moving.  For example, she cites a blog that posted flaws about Kryptonite locks, which resulted in the company taking action to fix these elements for their consumers.  Trott makes the point that blogs can have great influence in today’s society.  She skips being highly technical in her presentation and focuses on stories and examples of blogs changing the way people do business.  Mena Trott is an engaging, funny speaker and this presentation is a prime example of what good presentations should be like.  For PR professionals like us, it’s useful to watch this video for unique insights into blogging as well as Trott’s effective presentation skills.

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