PR Campaigns – The blog

April 12, 2009

Can Journalism and Social Media Coexist?

Since I have been at the Cronkite school, I can’t help but feel like I don’t belong in the j-school. Some say that public relations has no place in journalism. However, I came across a new site that says news, social media and advertising can all coexist. True/Slant’s moto is “News is more than what happens.” True/Slant is a company that combines news, social media and advertising.

True/Slant allows contributers to add stories to their site, and then consumers can create dialogue with those contributers. Advertising also occurs on the site. However, it is placed in such a way that is very transparent and readers know what they are getting. True/Slant says their goal is to get consumers to be just as interested as they are in the news.

I am interested to see if a site like this actually makes it. I have been told that journalism, advertising and PR are completely separate and that PR doesn’t belong in journalism. However, I think that the direction we are headed is very different. I see a future where all three of these entities coexist and work together.

What do you think? Do you think that social media has a place in journalism? Can advertising, journalism and PR coexist?

February 9, 2009

Advertising Spends Money, PR Makes Money

Filed under: Step Up Communications — Mickey Siegel @ 11:04 pm
Tags: , , , ,

It is a common theme among the Fortune 500 companies to have large advertising budgets and small Public Relations budgets.

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