Here’s another potential source of inspiration for your final project pitches: the latest post at Presentation Zen shows some examples of visuals from Good Magazine. As Gar Reynolds points out, these are probably not great for full presentations, but they do combine high-impact images and text (such as a short phrase in white text on a black background, or a quick movie montage) that could greatly enhance a slide show and oral narration.
My favorite is the last one, but they all have some good ideas in them.
I recently came across this article in the state press by Matt Culbertson that discusses the use (or uselessness) of Twitter. Among other things, the author critisizes Twitter for being “mediocritydefined”, and says that it amounts to little more than a stupider version of a facebook feed.
I have to admit that my first impressions of Twitter gave me the same impression. I remember Dr. Gilpin showing us an example of a Twitter post that said “running late for work”, and thinking: “if you were running late for work, why would you take the time to log onto your Twitter account and let the whole world know something that they probably don’t care about?”
However, after the presentations in class and witht he guest video speaker, my opinon quickly changed. For unexperienced people who have not been educated to the benefits of Twitter, I can easily see how it would appear to be a useless waste of time. However, even the littest amount of experience with it proves it to be a useful tool for any media professional.
I came across a blog that discusses the many benefits of Twitter and how to successfully “game” it. The author talks about how one of his collegues amassed thousands of Twitter followers in a matter of days, and how that has affected their careers. If nothing else, it definitly proves to be one of the easiest ways to get a short message out to a mass audience, fast. The blog also gives four helpful hints on how to gain a mass audience using Twitter, and how it can better your career.
So, with that said, and the presenations behind us, that leads me to ask: Does anyone in class believe in Twitter now, or do they agree with Culbertsons assessment that it is “mediocrity defined”?
New applications continue to evolve for the Twitterverse. When doing a bit of research for this blog post I was surprised and impressed with the amount of apps I came across on the Twitter Fan Wikipage. The latest app being tweetcall. Yes, you guessed it. This app allows you to call in your tweets to avoid multi-tasking and driving. A post on gadgetell.com by JG Mason gives a run down of how it works.
Tweetcall is directed toward non-technical tweeters and users that don’t want to pay for text message tweets. It works in the same way, call in and state “What’s on your mind” in 140 characters or less. But as Mason states in Twitter without all that annoying typing: Tweetcall, what if your Tweet isn’t translated correctly? The example he gives:
What if I say, “I am booking in Times Square on my wheels,” but what gets transcribed from voice to text is “I am hooking in Times Square in high heels.” Embarrassing, right? Worry not, TweetCall uses voice recognition technology developed by Quicktate which is a “highly accurate transcription service, which uses humans to proofread all messages for proper syntax, spelling, capitalization, and punctuation before they are submitted.”
A good idea that opens Twitter up to a different demographic. I’m curious to see if this app is utilized. What are your thoughts and is this something you would try out? The other aspect of Tweetcall is how it adds audio to your Twitter feed. The phone number is toll free but it makes me wonder how the creator of Tweetcall profits. So if you have answers let me know.
The topic of conversation among us seniors now is graduation. I can’t tell you how many times in the past few months I’ve sat around with friends and classmates concocting our quest to become successfully important contributors to society. How exactly are we supposed to transform from the messy college kids, stumbling to class into the suited up, important business men and women hustling and bustling on the New York City sidewalks? What exactly is the next step?
It seems to me that most of us are focusing on where we hope to be in the next ten or 20 years. Our expectation is to land our dream job and begin conquering the world right away. Well, while some of us may get lucky, it’s a little far fetched for most of us. It’s important to take a step back and view our future careers as investments. As unglamorous as it sounds, working from the bottom up can actually be the most rewarding approach. Todd Defren narrows in on the importance of committing to one employer in his blog post Careerism vs. Stickitoitiveness.
Defren discusses common practice in the PR industry to jump from job to job. The cut-throat and competitive nature of the industry forces some to jump around. In other cases, firms compete and recruit each other’s employees. Either way, there seems to be a large turn-over rate in the industry. Defren speaks from a PR agency owner’s perspective when he advises young “PR pros” to make a committment to a place they like, and stick to it. Apparently, he already secretly knows who of his young employees will grow to be future Vice Presidents of the firm…potentially. He knows they have the work ethic, but it all depends on the committment they decide to make to the agency.
This really left me with a lasting impression. Our generation has the mindset that if we aren’t satisfied with what we’re doing, we’ll just go find something better. Committment and loyalty aren’t the highest on our list of importance. So, how many professionals out there, in any area, are still trying to land their dream job? How many of them could be working that dream job right now if they had just stuck it out through less glamorous positions?
What do you think? Do you think loyalty to one employer and working from the bottom up is an outdated idea? What kind of mindset do you have as you’re getting ready to step off of the university campus and enter “the real world?”
Falling in love with the right mate is something most people dream of. There are many to choose from and competition is fierce. They have to be strong, dependable and most importantly, attractive. Right? With the Law of Attraction, this same theory applies in clients choosing their PR agencies. George Rosenberg writes an article on prcoachblogspot.com that digs deeper into this theory.
He writes that if you think of abundance and prosperity, you will attract abundance and prosperity. Conversely, if you focus on the negative, that is what you shall get. Now when you think of someone in your life you find attractive, he or she are the ones who drive us towards them. They give off a magnetic energy and a feeling of euphoria without striving. Rosenberg writes that there is such a thing as an “attractive” agency. An agency that attracts their ideal clients and their ideal reputation is an agency that succeeds without striving, even in tough times.
This is what he believes to be an attractive agency:
- Over-responds to every problem and turns every event into an opportunity
- Under-promises and over delivers – always
- Masters its craft, innovates for sheer joy, invents new ways to work
- Derives its strength from who it is rather than what it does
- Is unconditionally constructive and sees perfection not problems in staff and client
I think Rosenberg forgot to mention confidence because PR agencies should be a reflection of yourself. When you consider opposites attracting, it makes sense. Most clients who need help have traits opposite that of an agency, like being unorganized or not innovative. At the same time, similarities bring people closer together too. Maybe Rosenberg’s theory is just a lame excuse to write a blog.
What do you think?
(Since some have asked: yes, commenting on this post counts for your weekly quota.)
I’m always advocating for minimal text on slides, which really comes down to wanting everything on the slide to have maximum impact. Usually there is a tendency for people to simply fill screens with ugly bullet points and meaningless clip art, neither of which enhance a presentation. My view is that it’s usually best to use the screen for strong images and the occasional key phrase, like a title or important data point, leaving the bulk of the argument for the oral portion of the presentation.
Sometimes, though, the text is the art. Although I wouldn’t recommend using these typographical techniques for an entire campaign presentation, they can be effective for certain portions, or for any video messages that you might want to make for your client proposals.
A couple of my favorites from the above link:
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In any case, it’s worth checking out. And as we near the end of the semester (and your team presentations), I strongly encourage you to visit Presentation Zen (where a recent post shows another fantastic text-based presentation) for tips and examples, and Ted for more inspiration.