PR Campaigns – The blog

April 13, 2009

Are a pair of high heels the new power tie?

Filed under: Precision PR — elwhite2 @ 5:30 pm
Tags: , ,

So I came across this post on Valley PR Blog by Linda Vandeverde called Heels are the new “Power Ties” in PR that I would love to share with you.

The author Linda Vandeverde mentions how high heels have gotten these days and makes a connection between  the working woman and her dress code (mainly heels).

Linda Vandeverde goes into the history of women and their revolution of fashion in the work force. It used to be that women wore suits with big shoulder pads, close toed shoes, pantyhose and a bowtie. Well today, men use there ties as a power statements where as more and more women are using their heels as “power weapons.” Vandeverde references Sarah Palin as one of the first female candidates that used heels to her advantage.

These high heels definitely do make a statement for a powerful woman just as a tie does for a man. Do you feel that this is a sexist view or that there is this expectation for powerful women to dress a certain way? How do you feel about the power tie analogy? I am still trying to decide myself. Let me know your thoughts.

April 5, 2009

Agencies should be like our mates… attractive

Filed under: Precision PR — gbohulan @ 1:46 am

Falling in love with the right mate is something most people dream of.   There are many to choose from and competition is fierce.   They have to be strong, dependable and most importantly, attractive.  Right?   With the Law of Attraction,  this same theory applies in clients choosing their PR agencies.   George Rosenberg writes an article on prcoachblogspot.com that digs deeper into this theory.

He writes that if you think of abundance and prosperity, you will attract abundance and prosperity.  Conversely, if you focus on the negative, that is what you shall get.  Now when you think of someone in your life you find attractive,  he or she  are the ones who drive us towards them.  They give off a magnetic energy and a feeling of euphoria without striving.  Rosenberg writes that there is such a thing as an “attractive” agency.  An agency that attracts their ideal clients and their ideal reputation is an agency that succeeds without striving, even in tough times.

This is what he believes to be an attractive agency:

  • Over-responds to every problem and turns every event into an opportunity
  • Under-promises and over delivers – always
  • Masters its craft, innovates for sheer joy, invents new ways to work
  • Derives its strength from who it is rather than what it does
  • Is unconditionally constructive and sees perfection not problems in staff and client

I think Rosenberg forgot to mention confidence because  PR agencies should be a reflection of yourself.  When you consider opposites attracting,  it makes sense.  Most clients who need help  have traits opposite that of an agency, like being unorganized or not innovative.  At the same time, similarities bring people closer together too.  Maybe Rosenberg’s theory is just a lame excuse to write a blog.

What do you think?

March 29, 2009

C.R.E.A.M.

It is a sad fact, but money controls the world. People and organizations may try to fool us, but the ones that do not care about the bottom line will cease to exist in a capitalistic society.

Public relations people often forget about money. They think in terms of reputation, crisis management and brand loyalty. What do companies with excellent reputations, crisis management and brand loyalty all have in common? They make money consistently.

Let’s take a recent crisis management example from the sports world (sorry ladies).

The Denver Broncos recently hired a new head coach, Josh McDaniels. McDaniels, a former assistant with the New England Patriots, had an opportunity to trade for his old quarterback, Matt Cassell.

The trade fell through for whatever reason and the news got back to current Bronco quarterback, Jay Cutler.

Cutler was upset. He has demanded a trade after finding out he was almost traded (ironic, I know).

The Broncos admitted they considered trading their quarterback, but now claim Cutler is their man (for now).

Now Cutler has decided to not attend some non-mandatory work-outs and his cocky attitude has other teams concerned about his mentality (who could potentially trade for him).

People in football understand that winning is everything. Cutler may have gone to the pro bowl last year, but the Broncos were mediocre and missed the playoffs.

Cassell (the man Cutler was almost traded for), lead his team to a 11-5 record. That mark would have earned the Broncos a playoff spot. The Broncos would have been able to receive more players or draft picks in a Cutler/Cassell trade and would have been able to improve the team in other areas of need.

The Broncos saw an opportunity where they could have a winning quarterback and address other issues with the team quickly. This move could have gotten the Broncos back to the playoffs quicker and won them more games.

This would bring in additional ticket and merchandise sales, making the franchise more money.

Cutler needs to toughen up and realize his actions probably will cost him money when his contract is up. No one likes a whiny quarterback, especially one who can’t see reasoning behind winning faster.

The Broncos admitted their actions and their reasoning.

A blog from Yahoo Sports writer Charles Robinson claims the ball is in Cutler’s court and the Broncos have made their position known (Cutler is our man unless something better comes along).

Although the true winner of this PR mess is yet to be determined, it reaffirms that smart companies will try to do what it thinks is best for itself. These actions may be at the expense of some stakeholders, like employees.

March 24, 2009

A Branding Challenge to Write Home About

Filed under: Precision PR — laurenmac87 @ 8:23 am
Tags: , , , ,

While reviewing PR blogs I came across a post by Dan Wool in the Valley PR Blog that surprised me and directly relates to my current PR internship. I work at a local alternative rock radio station as a PR/Promotions Intern and member of the street team.  While I have only been working there since January I have been an avid listener of the station for all four years I’ve been attending college here.  

In April of last year the station underwent a huge shift as they replaced their local morning show host with a much less expensive syndicated host. This caused an uproar from station fans and habitual listeners of the host that I still feel the backlash of as a member of the street team today.  

Fast forward to today, where the media has taken an even bigger dive and in reorganization of their company, CBS fired the syndicated host. For our company this meant an entire re-branding process of the station, and with it thousands of dollars and hours, completely wasted, and no morning show host to boot.  

So when I read this post, indicating that our old station favorite has resurfaced on the airwaves of a competing station, I was baffled.  How, with no morning show host, are we supposed to keep morning listeners once they find out that their old favorite is back on the radio on ANOTHER station?  How do we position our station and brand our morning show with enough vigor to keep our morning listeners? I hate to sound bleak but this is the first time this economic crisis has really hit home for me. It looks to me as though the road ahead is going to be an bumpy one.

March 15, 2009

Publicity vs PR

Filed under: Precision PR — elwhite2 @ 9:18 pm
Tags: , , , ,

So I came across a post on Seth Godin’s Blog called “The Difference Between PR and Publicity” and found it extremely interesting. I guess I have never really sat down and thought to myself that maybe these two words could mean different things. I just assumed that PR practitioners create publicity and that was about it. However, after reading this blog I have found that maybe there is a bit more to it.

Seth Godin says that most PR firms  “do publicity” not PR. He says that publicity is getting ink for your client. It’s about getting unpaid media to draw attention to you, point to you, write you up and cause commotion. Where as PR is the crafting of your story and “focused examination of  your  interactions and tactics and products and pricing that, when combined determine how people talk to you.”

He mentions the work of the Silicon Valley  Marketing Guru Regis McKenna, who got Steve Jobs and the Mac on the cover of more than 30 magazine covers the year it was launched. Godin notes that this was great publicity however, the brilliant PR was in the crafting of the story of the Mac.

According to Godin, a publicity firm will tell you how they got a client ink. Whereas, a PR firm will tell you how they spread their client’s story through great storytelling. He says they might even suggest you not bother getting ink or even issuing a press release.

Now that you have heard Seth Godin’s separate definitions of PR and Publicity what do you think about these two words? Did you know that there was such a dividing line between the two? And do you agree that PR practitioners, who’s jobs are to tell stories, might suggest not to bother  with issuing press releases?

February 28, 2009

Should PR be in the journalism school?

Filed under: Precision PR — gbohulan @ 10:04 pm
Tags:

Don’t get me wrong. I am extremely proud to be a part of the Walter Cronkite School. It’s one of the most prestigious journalism schools in the country. But that’s the thing. It’s one of the best “journalism” schools. As a PR major on the verge of graduation, I can remember sitting in my required JMC and MCO classes. I would always be wondering, “What does this have to do with PR?” Yes, print ethics and the future of business journalism are important but hello! What about us? Has the j-school forgotten about us? I would appreciate more emphasis on PR in our classes.

I wanted to find out if PR should really be under the journalism curriculum so I found this argument by Bob Conrad. It gives ten reasons about why PR should not be in journalism schools. They are all fascinating, but there was one reason that grabbed my attention, “Public relations professionals are (slowly, at times) embracing and celebrating new media. The latest issues of the PRSA newsletter were ripe with social media articles and Twitter was a front page feature.” Does that mean all this practice on how to write a perfect press release was in vain?

Mike Keliher wrote a blog to counter Conrad’s argument. As a part of his post, he writes, “The future of PR is a return to what should have always been our focus: telling stories effectively, communicating and interacting with people. It’s not a business function; it’s a human function.”

Does that mean is it our responsibility as PR majors or “problem solvers” to think of a new business model for journalism? Is that really our problem? Obviously this wouldn’t be if we were in the business school.

What do you think?

February 22, 2009

Who is the gatekeeper of you (and me)?

The power of Google is difficult to fathom. According to searchenginewatch.com, an estimated 91 million searches are done each day through Google alone (This study is nearly three years old and I figure that stat is much higher now).

I hate to make anyone feel important, but YOU could even be getting Googled. Many people are aware of the fact that employers, friends and significant others may be apart of a group which could be Googling you (And I guess the narcissists are Googling themselves, but that is a different story).

With tons of information out there, how can we control what Google has to say (or doesn’t have to say) about us?

While reading technology blogs and tips, I came across a post by Dan Schawbel, the author of of Me 2.0: Build a Successful Brand to Achieve Career Success, on Mashable.com.

Schawbel gives examples of people who once had positive Google results before they turned south. Specifically, he mentions Alex Rodriguez, Michael Phelps and Chris Brown.

Here are a few tips Schawbel gives to help you control your search results:

  • Register for blogs and social networks.

This one is probably a no-brainer for people reading blogs already.

  • Write for blogs.

Sites like Word Press make it easy to make and control content for the average user.

  • Start a wiki page under your name.

I was surprised to find Pbwiki.com has a page rank of seven on Google. Schawbel even suggests you could turn this page into a resume.

With so much information out there, I know it would be very wise for an individual (or group) to try to take control of information about themselves now before it becomes too late.

And with undeniable truth that Google or some form of online search engine will continue to be used defends the fact that maintaining information about oneself will also continue to be important.

Now while this is all fine and dandy, will I be motivated to change what pops up?

Chances are I wouldn’t bother to change it unless something negative is high in the search results. And when this happens, it would probably be too late.

Has anyone out there ever tried to control the results or anything? Or think it could be of some use to you?

February 15, 2009

The Hunt

While hard at work simultaneously hunting for jobs and fighting off an impending quarter-life crisis, most of the time I’ve been spending online has been dedicated to… you guessed it, job searching! At the suggestion of my former boss (and current NYC, PR, music, life, etc. guru) I created an account on Jobster.com.  It’s a cool site with good networking potential, but on first look I was left a little boggled by how to best take advantage of it.

Though I’ve known about LinkedIn for a a little over a year now, my previous history of addiction to social networking sites kept my desire for yet anohter account at bay.  That is, until I stumbled across this post by Amber Naslund that rekindled my curiosity.  

Though the post is technically about LinkedIn, her general tips and tricks got me thinking immediately how I could apply them to my new Jobster account.  The two sites are very similar, the main difference being their design.  The two seem to me the MySpace and Facebook of the professional social networking sphere.  

The post was very helpful in spurring some creativity to create a killer profile (or maybe profiles, now that I’ve unleashed a new wave of social networking accounts to keep me occupied).  The most resounding point I took away from her words of wisdom: your profile is all about determining what sets you apart and finding the best way to show that to employers.  These sites give you all the tools to showcase your writing skills and to link to your blogs, social sites, etc. 

My favorite Naslund tip?:

  • “When you pen your profile – especially the summary – think in terms of what you accomplished and what your goals are, not the tasks you’re responsible for on a day to day basis. Those are interchangeable for other people with your type of job. Instead, focus on what makes *you* and *your abilities* different than the next person with your same title. Write as though you’re the one looking to recruit you. What would you want to read? A job description, or a colorful picture of what you’ve done and aim to do?”

How about you Blogosphere? Do you use Jobster/LinkedIn? Which is better? Do you have any tips or tricks or success stories to share?

February 8, 2009

Digital Proof is Stronger Than a Verbal Statement…

Filed under: Precision PR — elwhite2 @ 8:11 pm
Tags: , ,

I came across this post “ Be Careful What You Post”  by Peter Shankman on his blog talking about the dangers in posting your own opinions on a company blog. There was a specific situation where a Ketchum employee was blogging on Twitter on behalf of their client, which happened to be FedEx, and made some negative statements about the city of Memphis. He made these unpleasant remarks about Memphis just before he was about to make a presentation to a group of 150+ FedEx employees and an employee happened to find it. The whole “kicker” to the story is that the blogger did not know that a significant amount of FedEx employees are from Memphis and took it extremely personal and saw it as offensive. FedEx copied his letter and sent it to top Executives in both FedEx and Ketchum. FedEx responded to the Ketchum employee’s post and handled it well.

Fortunately, this lucky man did not lose his job. This should teach each and every PR practitioner a lesson! Be extremely careful what you post on the Internet. Not everything is confidential and also, know your client and the audience you are writing about. The Ketchum employee obviously did not know this about his client. Secondly, a written statement is much harder to retract than  a verbal one so beware what your put on the internet. Many of us don’t realize the severity of this type of offense and what repercussions it can have.

As we know, the Ketchum employee was not fired. In my opinion, he should have been fired due to the reaction from the FedEx employees. Company blogs should always be used in a professional manner rather with a purpose. Personal blogs are different, you are representing yourself, and someone else’s reputation is not at stake. If you were the President of FedEx, how would you have handled this situation? Would you have fired the Ketchum employee why or why not?

Create a free website or blog at WordPress.com.