The internet is a powerful tool that can be used for good or for evil…no im just kidding. However the internet does a great a job of showing the realites of our society and ultimately it has become one of the largest tools to change opinoiuns. Is it perhaps the largest opinoun leader in th world? Im going to give you 2 examples of how the internet specifically Youtube changed the minds of millions across the world this week.
The first example is the recent Youtube video of Dominoes employees. Recently in class we discussed crisis manaement and how companies should act and react. A video was posted on Youtube this tuesday called “Disgusting Dominoes” in the video workers at a Dominoes in North Carolina handle the food that they are preparing in foul ways. By the end of the day the video had been viewed over 1 million times. In fact the orginal video has been removed but alternates have been posted and the alternates already have at least half a million views. Dominoes reputation with in the matter of hours was jeopardized by just 2 employees and the internet. The company responded with a video of their own on Youtube. After looking at both the videos do you think Dominoes response was effective? Do you think Dominoes can do anything else?
Dominoes also posted a response on their web site right away. However the video they have posted has less then half of the views of the orginal video posted.
I didn’t want to end my last blog on a sour note so I also wanted to include the Youtube video of british idol contestant Susan Boyle which has had millions of views on Youtube and been featured on the National news. Ms. Boyle lives alone in a small “pig town” with her cat Pebbles and has never been kissed when she walked on the stage no one took her seriously until she opened her mouth. Im sure a lot of you have seen this video but if you haven’t it will surely bring a smile to your face. It reminds all of us, especially as PR practicioners that you should never judge a book by its cover.
So, we all have these major presentations right around the corner. According to my classmates this fact is very big and scary. For me, the presentation isn’t the scary part, that’s when I get to shine. I don’t mean to say that I’m some world-class speaker, just that, as PR majors, that’s when we get to do what we’re best at. I can’t imagine how hard it would be to pitch to a client without being able to really present your proposal to them. Think about it. If all we could do was send them a giant packet of information without having the opportunity to “sell” our ideas, our lives as PR practitioners would be infinitely harder.
Here’s my thought: we get to present to an audience who is interested in what we have to say (at least we know Dr. Gilpin and our individual clients will be). We are so lucky! I was flipping through presentations on Ted with my own personal challenge in mind. I decided to click on presentations that sounded completely boring and see how well the speakers could engage me. It was kind of fun.
Bonnie Bassler describes bacteria communication and makes me question the idea that I am a human.
C.K. Williams discusses his poetry, the idea of youth and something about having to pee in the sink.
David S. Rose explains how to pitch for money via powerpoint alone…a bit relevent.
Dan Dennett explains that being conscious does not make you an expert on consciousness.
So what do you think? How are these speakers doing? Are they engaging you? Any tips for our own presentations?
New applications continue to evolve for the Twitterverse. When doing a bit of research for this blog post I was surprised and impressed with the amount of apps I came across on the Twitter Fan Wikipage. The latest app being tweetcall. Yes, you guessed it. This app allows you to call in your tweets to avoid multi-tasking and driving. A post on gadgetell.com by JG Mason gives a run down of how it works.
Tweetcall is directed toward non-technical tweeters and users that don’t want to pay for text message tweets. It works in the same way, call in and state “What’s on your mind” in 140 characters or less. But as Mason states in Twitter without all that annoying typing: Tweetcall, what if your Tweet isn’t translated correctly? The example he gives:
What if I say, “I am booking in Times Square on my wheels,” but what gets transcribed from voice to text is “I am hooking in Times Square in high heels.” Embarrassing, right? Worry not, TweetCall uses voice recognition technology developed by Quicktate which is a “highly accurate transcription service, which uses humans to proofread all messages for proper syntax, spelling, capitalization, and punctuation before they are submitted.”
A good idea that opens Twitter up to a different demographic. I’m curious to see if this app is utilized. What are your thoughts and is this something you would try out? The other aspect of Tweetcall is how it adds audio to your Twitter feed. The phone number is toll free but it makes me wonder how the creator of Tweetcall profits. So if you have answers let me know.
A few weeks back our class had the priviledge of hearing a lecture by SEO guru Vanessa Fox. While speaking to us via Skype, Fox discussed several companies that failed to make themselves known through Google. As Fox explained, it’s not enough just to have an amazing Web site, people have to be able to find it, and most people find sites by Googling. What I found most interesting were the companies that spent millions of dollars on ad compaigns and then failed to optimize their sites. (Apparently you have to make your Web site “readable” for Google.) One example was the “Hang in there Jack” campaign by Jack In The Box.
Many of us remember the moment vividly. We were happily watching and analyzing another Super Bowl commercial when our beloved Jack was suddenly blindsided by a bus! I, for one, was shocked and concerned. Apparently so were others. Thousands of viewers rushed to their computers and typed “hang in there jack” into their Google search bars, but they were all greatly disappointed. Jack’s new Web site was not launched until the moment the commercial aired, and it wasn’t landing on Google’s top ten. What a failure! Millions of dollars on the ad spot and no one could Google the Web site. While I’m still concerned for poor Jack, I’m happy to report his site is now doing well on Google.
Jack’s case and Fox’s presentation inspired me to do some of my own research. I thought of some of my most and least favorite commercials and looked into how well their respective companies “owned” the conversation. I’ve ranked them from least to most successful:
- Jared the Galleria of Jewelry: He Went to Jared Campaign – Every one of the top ten Google results when searching “He went to Jared” is a Web site bashing this campaign. This is the opposite of what a company wants.
- Stride Gum: Alternate Uses Campain – If you search “alternate gum uses” you’ll find Stride’s official Web site as the seventh result. It’s safely in the top ten and it’s link is clearly labeled.
- Dancing With the Stars Campaign – Granted this campaign does not use a tagline. The only thing you hear over and over is “Dancing With The Stars.” Type these words into Google to understand what it means to own the conversation.