PR Campaigns – The blog

April 6, 2009

Twitter: The next big thing?

Filed under: 3's Company PR — Nicholas Smith @ 10:27 pm

I recently came across this article in the state press by  Matt Culbertson that discusses the use (or uselessness) of Twitter.  Among other things, the author critisizes Twitter for being “mediocritydefined”, and says that it amounts to little more than a stupider version of a facebook feed.

I have to admit that my first impressions of Twitter gave me the same impression. I remember Dr. Gilpin showing us an example of a Twitter post that said “running late for work”, and thinking: “if you were running late for work, why would you take the time to log onto your Twitter account and let the whole world know something that they probably don’t care about?”

However, after the presentations in class and witht he guest video speaker, my opinon quickly changed. For unexperienced people who have not been educated to the benefits of Twitter, I can easily see how it would appear to be a useless waste of time. However, even the littest amount of experience with it proves it to be a useful tool for any media professional.

I came across a blog that discusses the many benefits of Twitter and how to successfully “game” it. The author talks about how one of his collegues amassed thousands of Twitter followers in a matter of days, and how that has affected their careers. If nothing else, it definitly proves to be one of the easiest ways to get a short message out to a mass audience, fast. The blog also gives four helpful hints on how to gain a mass audience using Twitter, and how it can better your career.

So, with that said, and the presenations behind us, that leads me to ask: Does anyone in class believe in Twitter now, or do they agree with Culbertsons assessment that it is “mediocrity defined”?

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7 Comments »

  1. I also believe Twitter can prove to be both a a positive media tool or a complete waste of time. In order to fully utilize Twitter and benefit from it’s offerings, one must spend some time doing the research, begin to follow others, partake in live tweets etc. It is only beneficial for a PR professional or someone in the media field to familiarize themsleves with Twitter to better enhance their career. The waste of time comes in when someone sets up an account and doesn’t do much with it, other than to tell the world that they are “late for work”. For me personally, I haven’t fully dived into the world of Twitter enough because it doesn’t pertain to my current profession and I feel “status update” satisfied enough with Facebook.

    I definitely see both sides though. It all depends what you want out of it, and what effort you will put in to get there. (as almost anything else in life)

    Comment by haleypetersonasu — April 6, 2009 @ 11:49 pm | Reply

  2. Thanks for the shout-out. I tend to agree with your assessment, but I’d like to point out a few things I wrote in the article:

    “In spite of its lack of innovation, Twitter is basically the future. The trend on the Internet is toward investing as little effort as possible into communicating with increasingly large audiences, and Twitter has great potential here.”

    “It’s a niche the Internet demands: a social media site that combines the format of an online profile with the convenience of text messaging … Text messaging got huge, and so will Twitter and products like it. ”

    “Twitter is free of distractions like photo albums, pokes and wall-to-walls, so it has huge marketing potential.”

    “As a journalism student, I have a financial interest in Twitter’s rising popularity.”

    From: http://www.asuwebdevil.com/node/5553

    I consider Twitter to be mediocre, but I still see it as “the big thing,” and I don’t dispute its current role as a major social media player.

    Cheers,

    -Matt Culbertson
    mculber@asu.edu

    Comment by usernameformattc — April 7, 2009 @ 12:06 am | Reply

  3. I think Twitter can fall under both categories. I have friends that have Twitter acounts and use them for nothing more than following celebrities. If Twitter is utilized and networking and connections can be made then that is great, but if it’s used primarily for star stalking, well I guess you can say it’s “mediocrity defined”.

    Comment by lehanson — April 7, 2009 @ 12:10 am | Reply

  4. Twitter is interesting because it is what you make of it…you can stalk celebrities you can create your own identity or you can use it to network. It is what you make of it…It doesn’t make anything of you. It doesn’t require to do anything fill out anything about yourself it simply is what it is to you! So how you use it and how often you use it makes it either productive or non productive for you.

    Comment by allund — April 7, 2009 @ 5:45 am | Reply

  5. I think Twitter has the potential to be very powerful in the right person’s hands. Take Shaq from the Suns. He can express his opinion about the NBA, its refs and even give away tickets to his fans via Twitter.

    For an average Joe, Twitter seems dumb. Once you see you can actually benefit from it (hey, I just won free tickets or found a new job), you understand why so many people love it.

    Comment by mjcavaleri — April 12, 2009 @ 6:35 pm | Reply

  6. I think Twitter can be useful if you are willing to put the time and effort into all it has to offer. As of right now, I do not. I deleted my Twitter account because I just don’t have time to really use it the way it should be and it’s proving to be a waste of time for me. I can’t devote the time to look at jobs or find relevant people to follow. Maybe in the future I will bring Twitter back, but for right now, it’s only wasting my time.

    Comment by kparma — April 12, 2009 @ 9:19 pm | Reply

  7. I get a lot of blank stares and “oh…that’s cool…” comments when I try to explain what Twitter is to my friends. I definitely agree that, just like anything, Twitter can either be very beneficial, or a total waste of time. Businesses and individuals now have an amazing mass communication tool that is FREE. We have the capability to get in touch with thousands of people with the click of the mouse. At the same time, how beneficial can you expect it to be, if you’re just tweeting things like “bathroom trip?”

    Comment by cafuller — April 13, 2009 @ 11:33 am | Reply


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