PR Campaigns – The blog

March 30, 2009

Word of mouth marketing is a hit

Filed under: The Fifth Firm — bryantedleson @ 10:45 pm
Tags: , ,

Recently at my internship , I was asked to create a twitter account for the company and begin following as many people that fit our “target audience,” hoping in return they would follow us back.  In case you were interested, in just roughly 2 hours of following, we had over 200 followers in return.  This helps to better understand how many people are  tweeting all day.

We all can see how quickly social media marketing is increasing and how these wonderful tools are bringing us closer together.  Whether it be, twitter, youtube, facebook, blogs, digg or any other tool- there’s some social element out there for everyone that helps us connect with both familiar and unfamiliar faces.

However, it took awhile….

Although millions of users were rapidly flocking to social media sites, most marketers stayed away.  Marketers either didn’t know how to communicate effectively without overwhelming them with their product, or they were nervous about associating their brands with questionable content.  

In a recent blog post by Steve Rubel from Micro Persuasion, he stated, “things are changing.” Steve believes companies are beginning to learn how to leverage social media and successfully tap into the rising tide of social media consumers.  Word of mouth marketing is allowing small companies to succeed because they can actually accommodate us and our special needs we demand for every penny we spend.  

So what does this mean? It means marketers are moving to social media.

In a recent study conducted by the Aberdeen Group sponsored by Visible Technologies, the following was recorded……

Aberdeen found that 63% of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year.

I’m sure the trend will continue to increase as more and more people become introduced and familiar with these social media sites. People will continue to trust the people they know rather than the ad’s they see on TV’s, websites or hear on the radio.  Since today’s consumers are getting smarter and more demanding, companies both small and big must also adapt to this change.



  1. I believe social media and word of mouth marketing are equally important. Social media is everywhere and couldn’t be expanding at a faster rate (as you mentioned with facebook, twitter, myspace etc.). At the same time, word of mouth marketing retains that “personal touch” feel and sincerity. One is up and coming (social media), and one is timeless (word of mouth marketing).

    Comment by haleypetersonasu — March 31, 2009 @ 12:00 am | Reply

  2. I believe social media and word of mouth marketing are equally important. Social media is everywhere and couldn’t be expanding at a faster rate (as you mentioned with facebook, twitter, myspace etc). At the same time, word of mouth marketing retains that “personal touch” feel and sincerity. One is up and coming (social media), and one is timeless (word of mouth marketing).

    Comment by haleypetersonasu — March 31, 2009 @ 12:02 am | Reply

  3. I definitely see a growth in social media, but I am skeptical about there being a growth of trust in it. I feel that already with Twitter, social media is being diluted more and more each day. When at one time social media was a great way to target a specific audience, there is now arguably more competition in social media compared to print. With print, there was a finite amount of material that one could advertise their product or service, but due to the internet having a near infinite amount of space for companies to market their products, I foresee people trusting social media less and less in the future.

    Comment by Mickey Siegel — March 31, 2009 @ 12:03 am | Reply

  4. I think that social media is taking the place of word of mouth and that trend will continue. With all of the opinions and tools online I am starting to care less and less about what the people I know think and what the big wigs in the industry’s think. Why ask all my friends what they think about a movie when all of the big named movie critics have their own blogs and twitters and such. With more and more important people making themselves accessible through social media we can start to get the information directly from the horses mouth.

    Comment by kbergeron44 — March 31, 2009 @ 12:16 am | Reply

  5. Social media is about word of mouth. Tweet stats is a great example of how the effect of creating an online buzz about certain topics works. I think companies are going to have to start relying more heavily on getting the word out other than using traditional marketing or advertising strategies. LEarning about this as PR students is very valuable because these are things that we’re going to have to apply once we’re not in the classroom any longer. Good post!

    Comment by lehanson — March 31, 2009 @ 1:45 pm | Reply

  6. I kind of feel like this phenomenon with business marketing could taint social media in general. I used to have a MySpace account several years ago. When I started getting bombarded with ads I did not want to see, bulletins that were basically spam and friend requests from what looked to be companies and strippers, it felt like MySpace lost what I was there for. A place for me to talk to friends.

    I feel like Facebook will be headed that way soon and Twitter could follow. I have no idea how long this social media high will last (I’m not even sure where we are at on it), but it will surely have to come down eventually.

    It almost seems like there should be a separate social network for companies.

    Comment by mjcavaleri — April 2, 2009 @ 1:40 am | Reply

  7. I think that social media is starting to take the place of word-of-mouth communication. Although this new technology is exciting and opens the doors for many other new innovations, it also means that people are communicating less on an intimate, personal level. Receiving a tweet about an event or a product can be great because it is convient, fast and easy. On the other hand, there is something about human-to-human conversation that cannot be tweeted. I think that there needs to be a balance between the two. Incorporating new social media into marketing taticts is important, but not forgetting the old ways is just as vital to a marketing campaign.

    Comment by jejepson — April 4, 2009 @ 11:11 pm | Reply

  8. I think that social media has definitely become more prevalent in our world, but I have to wonder how long it’s going to last. Remember when AIM and MSN messenger were really popular? Now, both of these instant messengers are rarely talked about. I think that eventually, MySpace, Facebook and Twitter will die out. Something bigger and better will come out.

    However, I think for the time being companies are adapting to what is hot right now. Right now, MySpace, Facebook and Twitter are the social media sites that are getting the most visibility.

    I definitely don’t think word-of-mouth will ever die out. If I get a recommendation about anything from someone, I am way more likely to use whatever product or service was recommended to me. I think the same goes for marketing and PR. I’m sure companies are more likely to hire on with an agency that they have heard has been successful with someone else. If I had a company and someone I knew owned a company and they told me they had great success with a PR agency, I would definitely take that into consideration when choosing an agency to represent my company.

    Comment by kparma — April 6, 2009 @ 10:09 am | Reply

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