Social media is taking over the world.
Twitter and Facebook have forged an unholy alliance to slowly take over the lives of everyone on the earth in an effort to create a race of pod people to enlist into an online army hell bent on global conquest.
The first bullet has been fired and it is aimed at graduating college students.
“The one year course will earn you a master’s degree at the cost of 4,400 pounds (6,239 dollars). “During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes,” says the course convener Jon Hickman, adding that “There has been significant interest in the course already, and it will definitely appeal to students looking to go into professions including journalism and PR.”
When I first read this I thought it was a good idea. I am constantly told in my public relations classes that knowledge of social media is going to be one of my best assets when I graduate and enter the work force. Furthering my education in this phenomenon would make me even more appealing to potential employers. But wait a minute…
Do I really need formal education to learn how to tag a picture of my friend’s drunken escapades? or create a group to get friends to attend my Graduation party? or even how to describe to the world “what I am doing?”
I’m aware the course will go a lot deeper than that, but at their base, Facebook and Twitter are just tools for people to interact with others; and if the telegraph, the two-way pager, smoke signals and pay phones taught us anything, tools change.
Twitter and Facebook could be obsolete in a matter of years and at that time what will this degree be worth? It seems to me like this university is just trying to milk this social media cow for some extra cheese by offering a course in a popular social phenomenon.
Am I alone in this? Or do those of you already recruited by the Facebook/Twitter army see more value in this? If this becomes a trend and other colleges pick up this program, what should be included in the teachings?