Skittles everyones favorite candy has been the topic of talk lately on Twitter, Facebook, CNN, The Wall Street Journal, FOXnews and Adage…in fact last week they were the top trending subject on Twitter!
So whats the deal? Did they introduce a new flavor or something? No, they introduced a new website that is one of the first of its kind. The new interactive Skittles website incorporates all facets of social media. I suggest you check it out!
In short Skittles took their website and turned it into one big Social Media site. The homepage has a navigation bar which includes a combination of social media sites. The most popular so far is the Twitter feed which shows anyone who uses the word Skittles in their tweets. One of the most interesting things about the site is that it has no filters. As far as I can see you can say anything you want and view anything that you want about the Skittles brand. They are not censoring what people are saying. You can write something positive or negative about the Skittles brand and Skittles is just letting you put it out there. The new site is getting people to talk about theirproduct whether it is good or bad.
The web site also includes a Facebook Fan page with 585,000 fans, Youtube page with over 26,000 views, Flickr page with 16,500 items and of course a information based Wikipedia page. All you have to do is click on the navagation box and it will lead you to each site.
The large number of views, items and fans are all positive numbers for the Skittles brand and has made Skittles the buzz word in the web and media world. As I listed above this new type of interactive site has already been blogged about in the blogosphere and has caught attention from nationwide media outlets.
This site is not only innovative but daring as well. The risk is paying off for the Skittles brand. They are reaching out to their consumers and engaging them with the tools that they have provided but in the same way they are not controlling what they are saying.
Do you think this new type of site would work for most companies? Or does it just work with Skittles because they are a candy brand?
One of the annoying things about the site is that they require you enter your age before you enter the site. Do you think this is a good or bad thing? I personally don’t care and I think it is kind of smart on their part to see what age groups are viewing their site. However some people have a problem giving up their age.
Do you think that this interactive social media based website will be the future template for company/brand websites?
One thing that we know for sure is that Skittles has created a large social media forum with this site that has caught fire! This can become a revolutionary way to interact with your consumers in a positive and non threating way. Only time will tell if it will be effective for a prolonged period and if this type of model will become a website standard for companies but for now lets just enjoy the revolutionary idea of tasting the rainbow from all angles.