So I’m a manager at a retail store and recently I received an email that said the company would be discontinuing the weekly newsletters. I was really surprised by this because these newsletters were incredibly informative and always had really useful information about new products and promotions. Corporate said that they would be discontinuing the newsletter because they were trying to establish a better image online; with the new website, as well as facebook and myspace accounts. They want our customers to become familiar with the company by visiting these sites. It seemed like they were pretty optimistic about establishing a new image, however their focus is strictly online. I definitely dont agree with this approach.
Although social media networks and appealing websites are always a plus, I dont think a company should rest its entire message on these outlets alone. I guarantee there are hundreds of people, including myself, who really valued that newsletter. While it’s definitely not as technologically savy as what they seem to be going for, it was still very beneficial. I cant help but wonder how many customers or opinions they will lose with a move like this. Although many people are hopping on the social media wagons, companies shouldnt take it for granted. I think they should maintain their old tactics while acquiring new ones at the same time…not cancelling one out for the other. Bad move.