Our last day of class before spring break was partially spent on the discussion of ghostwriters’ blogging for a company and where it falls on the moral spectrum. I thought this topic was just being addressed as a segue into our next case study, so you can imagine my surprise when I came across a blog discussing this same topic. Bill Sledzik, an associate professor of Journalism and Mass Communications at Kent State University, spent his long post defending the idea of ghostwriting when done in a professional and responsible manner.
Like many students and professionals alike, I am on the fence. Both sides can make solid arguments. Both are persuasive. Both can make you test your own personal morals. I feel like this is a common trend, not only in PR, but in life in general. There are always two sides to an issue (sometimes more) and when deciding ethically, unfortunately you are the only one who can help yourself.
It’s a scary thought. Knowing that we are soon going to be the little fish in a ginormous pond and realizing that there is no survival guide to help us along. From what I’ve gathered from the handful of people I know already in that pond, is our morals and ethics will be tested continuously throughout our profession. There will always be people to give advice and try to help along the way, but when it comes down to it, you are in charge of your decisions and your future.
I honestly don’t know what I will do when I am faced with one of these ethical dilemmas, but I would like to hope that I will do what I feel is best without any outside influences. Unfortunately, there will never be a decision every single person will agree on, but by staying true to ourselves, hopefully we will be able to get through these bumps in the road.