When watching the Oscars last night, it was evident at many points throughout the ceremony how much more than just movie awards were involved. There are so many outside media components contributing to events like this, such as celebrity statuses and “gossip.” For example, we are all fully aware of the infamous Brad Pitt and Jennifer Aniston breakup. So it was obviously no coincidence that as Jen Aniston was presenting an award onstage, the cameras filmed Angelina Jolie in the audience sitting next to Brad. This shows how the outside media is always looking for a story, and will always somehow find one; especially at an event like the Oscars.
According to the blog PR Newser, “The Oscar PR machine,” http://www.mediabistro.com/prnewser/pop_culture/the_oscar_pr_machine_78209.asp PR people are growing a significant amount within the movie industry. The post talks about how these professionals are more thoroughly involved behind the scenes then ever before, internally and externally, and how they could be one of the most important contributions to how much exposure a movie gets. The Weinstein movie Company for example has received so much attention over the years, apparently due to the PR work done to promote the upcoming movies.
In addition, the Oscars and many other Hollywood events are always flooded with marketing ideas and possible PR stunts. At the show last night, there were so many preliminary talkshows about what was to be expected, who would say what, etc. down to every little detail. There was an incident with Mickey Rourke on CNN earlier where he was talking about attending the 25th Wrestlemania event in Houston, but he didn’t want to comment on attending because he thought it might hurt his chances of winning for best actor. After the interview, there was much speculation as to whether the media was trying to plan a fake feud between him and one of the other wrestlers for the upcoming event. http://www.mediabistro.com/prnewser/pop_culture/mickey_rourke_and_wwe_planning_post_oscars_pr_stunt_109426.asp
With all the drama and craziness behind the scenes, you have to wonder how much of this awards show is really “real?”