PR Campaigns – The blog

November 14, 2008

PR, Relationships and Barack Obama…

Filed under: The Agency,Uncategorized — wackyzachy47 @ 11:25 am
Tags: , , ,

First I would just like to say that I LOVE how every blog I looked at, no matter what aspect of PR it was talking about somehow related to Barack Obama winning the election last week. I know American Politics is fascinating, believe me, I know. But some of the things I was reading I was like really? I mean I am as excited that he won as the next guy, but if you want to write an “I love Obama” blog just do it and quit masquerading as something else. *steps down of soap box*

The blog that struck me (mainly because we were on the Crisis kick in class yesterday) was one on PR Conversations, this post, covered a wide range of topics but was very interesting in showing the intrinsic value of strategic relationships and how cultivating meaningful relationships can help companies combat crisis, when it hits. Toni Muzi Falconi mentions the recent financial crisis and how the “migration tsunami” has afffected how this one crisis that started on Wall Street has spread around the rest of the world.

So I guess my question to all of you would be what are your thoughts on the relationship between strong relationships and healthy crisis management? I feel like it makes sense, but I also think that have a general crisis plan can definitely be helpful as well. They sort of hit on this as well, so I don’t know, thougts?

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6 Comments »

  1. You bring up a very timely topic which I think is really important for everyone to realize. Creating a positive and effective communication channel and building a solid relationship with your stakeholders I think can be one of the most important factors when it comes to how succesful a company is should a crisis arise. By establishing a strong bond and mutual respect amongst the public, a crisis can be mitigated immensly because a foundation of trust and acceptance has already been set. Thus, it seems like an obvious way to take preventative measures in the event of a crisis.

    Comment by cate415 — November 14, 2008 @ 12:49 pm | Reply

  2. If everyone is not on the same page in a situation there is no way that anything is going to get resolved. This is why strong relationships are necessary when it comes to effective crisis management. Crisis management in PR kind of makes me imagine a company going through some wort of therapy to get things back on track. It’s basically like in therapy if the people involved aren’t there for the same reason and there are unresolved conflict then the therapy is never going to work.

    Comment by knish21087 — November 18, 2008 @ 2:39 am | Reply

  3. Í think establishing relationships with your stakeholders is the most important job of a PR professional. If you have established a strong, trustworthy relationship with the various stakeholders and they see your client as transparent, then it is a lot easier to bounce back after a crisis. Since the relationship has already been established, the channels of communication are already there to communicate effectively. Plus, the more the stakeholders have trust in the client, the more likely they will be willing to let them get back on the right track.

    Comment by cclark2 — November 18, 2008 @ 10:04 am | Reply

  4. Strong relationships can only help in crisis management. This is how I look at it. If I have a problem in my life, I am lucky enough to have a good family and good friends to help me through and get things straight. We help each other out. I think this works in business as well. Maintain strong relationships and they may be able to help you out when you need it.

    Comment by davemerenda — November 18, 2008 @ 10:24 am | Reply

  5. To be successful, especially in times of crises, an organization must have open communication with its stakeholders. Doing so keeps stakeholders informed and also makes them feel as if they are a part of the company. That relationship eases the pressure of a crisis because both the organization and the stakeholder know where each one stands. They’re also working as a team.

    Comment by mara2009 — November 18, 2008 @ 10:41 am | Reply

  6. I agree with davemerenda in that stakeholders can act like a family to a company in times of crisis management. The more people you have in your corner when you are trying to deal with a crisis the better. I think that is why it is so important that we as pr professionals help to strengthen bonds between our clients and their stakeholders.

    Comment by amyfoley1975 — November 18, 2008 @ 4:45 pm | Reply


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