I found this blog about crisis communication and thought it was fitting since this is what we have been learning in class. The three rules they discuss in the blog are important ones to follow. This post links to a column by Jack Welch that goes into more detail regarding crisis communication. It is pointed out that it is most important to tell the truth. I can not agree more. Fudging facts can only lead to bad things. Also, giving the same message to everyone is another must. Changing things up for different audiences can lead to distrust. Lastly, technology is on our side. We can use this to get our messages out. Through the web, we can directly reach our stakeholders.
November 14, 2008