PR Campaigns – The blog

November 13, 2008

The Digital Age

Filed under: ABC PR — brittz87 @ 10:59 pm
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I read a blog this week that really got me thinking about how impersonal communication has become. We are living in the digital age when sending an email or a text message is preferred over communication in person. Well, this blog talked about how things have change in business to business communication. In the old days, to get information about a company you would have to make a phone call or go door to door and speak to a real person. It is easy to forget how this digital age, and especially the Internet, has changed our lives. With the click of a button we are able to access the world and receive and contribute information to an online community. I think it is really great how how we can get to whatever information we need with ease, but is customer service and human communication soon coming to an end? Do you think computers and electronic operators will soon replace the little personal communication we have left? I believe if the digital age continues to thrive, we our on our way to a person-less form of communication.

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9 Comments »

  1. I think that with the expansion of the digital age, there comes a dichotomy of postives and negatives. On the one hand, it can greatly decrease the amount of personal communication amongst people due to its lack of face to face communication. However, the other side of the digitial age represents the ability to increase personal communication by creating means of contacting people more frequently that you otherwise would rarely talk to. It definitely aids in upholding relationships, even if they are not in person. Thus, it really depends on how valuable one views actually being in front of a person when communicating, or hearing the person’s voice, rather than via computer. I think that both have their benefits and much can be gained from the digital age in terms of commmunication that would otherwise not exist at all.

    Comment by cate415 — November 14, 2008 @ 12:54 pm | Reply

  2. I couldn’t agree more with this blog post. However I am not sure if this digital communication is a bad or a good thing. I think it is a bad thing because face to face communication is the only way to really get to know a person and/or a client. Although digital communication, e-mail and text, is faster and more efficient communication. In an e-mail you don’t have to go through all of the chit chat and pleasantries before you get down to what you really want or need. As for the future I do think that personal communication is going to become more and more limited.

    Comment by erikanp2004 — November 14, 2008 @ 10:34 pm | Reply

  3. I definitely agree. Technology has slowly but surely replaced not only the human jobs, but humans in general. I don’t have to make an appointment, get in my car, drive down to campus, and deal with parking, just to speak to a professor as I assume students once had to do. Instead, with a few swift clicks on my laptop, I can send an e-mail stating whatever my concerns may be and assuming the professor uses e-mail, expect a response back quite quickly. It’s fascinating. ASU also has an emergency texting system allowing students to receive a text informing them of what is going on on campus. I find this to be an extremely effective use of technology because when I heard about the fire in the Memorial Union last year and wanted to know what went on and everyone kept saying different things, my trusty cell phone beeped and there was a message from ASU letting me know that the MU was on fire and all were evacuated. While I don’t think technology should replace human communication, I definitely think it helps us get messages across much faster.

    Comment by bkranz — November 15, 2008 @ 11:18 pm | Reply

  4. I don’t have to make an appointment, get in my car, drive down to campus, and deal with parking, just to speak to a professor as I assume students once had to do.

    Yes, back in the Dark Ages we had to hie ourselves to the professor’s office, during posted office hours or by appointment. Phoning was discouraged, so virtually all interaction was face to face–although sometimes notes were exchanged, attached to doors or via campus mail. My undergrad campus wasn’t large enough to require driving, though.

    Communication is definitely more convenient now, for better or worse. Mostly better, I think, although office hours do get lonely (at least, on days without a case study due).

    Comment by drgilpin — November 16, 2008 @ 10:07 am | Reply

  5. I agree that the digital age has completely de-personalized the way we communicate today. Although it is more convenient and gets things done faster, we keep coming closer to losing all forms of face-to-face communication. There is one way I can think of that this loss of social skill in society can be beneficial to to the PR industry. Since people are relying on emails and text messages and not furthering their knowledge on how to be sociable, they are going to need to hire people who are. As PR professionals we are trained in all forms of communication and can help our clients pick up the slack.
    In general I think that people are way more responsive when it comes to face-to-face communication. This is why I think it is important when trying to find a job or developing contacts that you should always make the effort to meet in person or follow up with phone calls. That is one way to set yourself apart in this digital age.

    Comment by knish21087 — November 18, 2008 @ 2:51 am | Reply

  6. Communication has become more impersonal in our technological age. People text instead of talk on the phone. Many people send e-mails instead of calling or showing up in-person. Many times these methods are quicker and more efficient than face-to-face communication. However, I agree with knish21087’s view on face-to-face communication. I don’t think it will ever become obsolete. After all, personal connections are the basis of all successful business relationships. It is harder for people to ignore you if they know you as an individual.

    Comment by mara2009 — November 18, 2008 @ 10:21 am | Reply

  7. I think that despite the digital age taking over most of communications, there are still personal one-on-one communications that will stick around. Some things you just cant get help with online or over the phone. I think one-on-one help with things like computer problems, finding a book at the library, and other similar situations are when it is important to have someone to talk to face to face.

    Comment by trentonhorne — November 18, 2008 @ 10:38 am | Reply

  8. I completely agree with this post. Personal communication is over, especially for the younger generations I feel, because they have grown up only knowing texts and e-mails. I was actually talking to my roommate yesterday and he said that if he met a girl around the age of 20, there is no way he would call them to ask them out because he feels that girls that age and younger do not talk on the phone, he would have to text. I think that one day personal communication will be nearly gone, however, the businesses that are smart will know that they need personal communication and they will be the ones that keep it alive, hopefully.

    Comment by dfishfel — November 18, 2008 @ 10:42 am | Reply

  9. I agree that personal communication is being replaced by technology, but I don’t think it will completely die out. There are companies that utilize the fact that they still are personal and you can contact them directly rather than through technology. However, there are companies that stress their advanced technology for communication, too. I think it really depends on who your stakeholders are and what type of communication they would like better.

    Comment by mekelly1 — November 18, 2008 @ 11:35 am | Reply


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