PR Campaigns – The blog

November 11, 2008

PRWeb in Plain English

The best presentations are those that tell a story and relate to an audience at an emotional level.  Often PR practitioners propose solutions or ideas that will ultimately result in positive outcomes.  By incorporating unique creativity into a presentation, the audience will not only be engaged but will also have a better understanding of the story.  I found a very clever video presentation called, PRWeb in Plain English.  This video was created by Common Craft and describes quite simply the benefits of using PRWeb’s newswire service to enhance the visibility of online news releases.  This isn’t a conventional visual presentation by any means.  It incorporates hand-drawn characters and paper cutouts that tell the story of PRWeb’s services and how they relate to you, the viewer.  Occasionally hands appear in the video, shifting the paper cutouts and even gesturing emotions.  In some ways, it’s corny, but it’s also very creative and fun to watch.  The voiceover flows smoothly over the story, which is illustrated with sketches and cutouts in a clear, simplistic way.  This kind of visual presentation might not be appropriate for every professional situation, however the storytelling demonstrated in the video is useful for PR practitioners because it channels creativity and emphasizes clarity and simplicity.  These are important things to keep in mind when developing presentations, especially since attention spans don’t last very long.  At one point in this video, hand-drawn PR pitches are flowing down a “River of News” while journalists, analysts, consumers and bloggers hold fishing rods along the current waiting to pick information with keywords that interest them.  Clarity, appropriateness and storytelling are key components to be mindful of when reaching out to an audience.  As PR practitioners it’s important to be aware of not only PRWeb’s services, but to also recognize similar storytelling techniques in this video that might enhance our presentations.

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4 Comments »

  1. I like the idea of using creative ideas to enhance a presentation. Anything that will make it more interesting and memorable to the audience is worth using. I liked the cutouts. I think it was the video we saw in class. The company that did the video does other thins In Plain English as well. To do a presentation like that that is a bit silly and fun makes the subject matter seem more interesting and approachable. It often times makes it more udnerstandable as well.

    Comment by amyfoley1975 — November 12, 2008 @ 2:54 pm | Reply

  2. I really liked this video. Like you I thought it was a little corny but effective. I am always eager to learn new ways to tell a story. In my campaign this is the part I am struggling with. I am struggling with what story to tell and how to tell it. But this blog gives me some new ideas to think about. Thanks!

    Comment by erikanp2004 — November 14, 2008 @ 5:00 pm | Reply

  3. This video was really interesting. It really broke down their presentation in such a way that was easy to understand while still holding my attention, much like the presentation on Twitter that we watched in class.

    I think that flashy presentations with lots of graphs and images can be very effective but sometimes simplicity is underrated. I think that we all have a lot to learn about different types of presentations and what will be the most effective approach for us in our client presentations.

    Comment by ccharvey — November 17, 2008 @ 5:54 pm | Reply

  4. When I first saw one of these videos in class teaching about Twitter.com, I thought ‘Are they doing PR for Twitter?’ They show how great it is and what it can do for you. I don’t know how they decide what subjects to explain in Plain English, but I wouldn’t mind them putting one together about my my client. Like everyone mentioned, they are efficient while being entertaining and enjoyable. This is the goal of PR campaigns, is it not? We want to get our message across effectively, and being creative but not to out there will catch peoples attention in a good way.

    Comment by agilliam — November 18, 2008 @ 9:55 am | Reply


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