PR Campaigns – The blog

November 3, 2008

This week’s posting ideas

Filed under: posting ideas,Prof. Gilpin — drgilpin @ 9:57 pm
Tags: , , ,

I will be coming back to this post as I come across more suggestions, so check back here if you’re looking for ideas.

I would love for someone to post about the Pepsi rebranding campaign, which is being discussed all over the PR/marketing blogosphere. Be sure to follow at least a few of the links in that post to get a variety of perspectives (read the comments, too: very… enlightening).

Still on a branding theme, Frank Shaw over at Glass House reflects on brittle brands, especially related to political campaigns. (Warning: political content, although not heavily partisan.)

Kami Huyse at Communication Overtones reminds us that social media are not the be-all and end-all of PR practice: strategy is the key to communication success. Make sure to watch her SlideShare presentation as well: one of you is quoted (and linked, of course, for attribution).

Clemson PR student Cara Mitchell uses stakeholder theory (which we have also discussed in class) to examine the way Comcast uses Twitter. Definitely worth reading, and an excellent example of a student blog post.

Slate Magazine lists the 9 worst press releases it received on Election Day.


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