PR Campaigns – The blog

October 31, 2008

Social Media and Our Professional and Personal Reputations

Filed under: Sparkle Media — kakeane @ 11:47 am
Tags: , , , ,

In Brian Solis’ blog PR 2.0, in a post entitled “In the Social Web, We Are All Brand Managers,” he talks about creating corporate brands using socia media, including Facebook, Twitter, and many more. “Everything we share online, the comments we leave, the posts we publish, the pictures and videos we upload, the updates we tweet, the statuses we broadcast in social networks and lifestreams, contribute to disparate digital recreations of how people perceive us – as an individual, representative of a company.” This line really got me thinking about not only how our brands will be affected by our presence online, but also our personal and professional reputations.

So what can we do to manage these two parts of our lives, and have them co-exist peacefully? Do we need separate profiles for websites like Facebook, so that we can keep our reputations intact? Or does it require personal censorship of some aspects of our personalities that might alter our working relationships with future bosses, colleagues and clients? These are all challenges that we will come across soon as we enter the professional world.

On a side note, Solis also posts the Conversation Prism, and asks viewers to consider where the social media they use in their branding falls. I thought this was interesting, since we have looked at the prism in class.

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5 Comments »

  1. I think as responsible professionals our on-line lives and our real lives need to represent us as professionals. I think that personal censorship of social networking sites is the key to keeping our reputations intact. As seniors and almost college graduates we should not have inappropriate pictures on our personal social networking sites. Also we need to be aware of what other people are putting on their sites about us or of us. Finally we need to be selective when adding friends because their poor choices could negatively affect you.

    Comment by erikanp2004 — November 3, 2008 @ 1:07 pm | Reply

  2. I think this is a great reminder for everyone actively involved in social media. I didn’t realize the impact that a personal profile could have on an average person until hearing about people getting in trouble for things like dorm drinking from photos published on Facebook. This is definitetly something to consider when representing yourself and your company on the internet.

    Comment by ccharvey — November 3, 2008 @ 7:33 pm | Reply

  3. It is surprising how my view of social networking cites has changed upon my looming graduation. I find myself looking at every picture or comment I post with a very critical eye, “what would someone think about seeing this? or reading that?” I want to represent a certain image professionally that may not be the same as the one I project with friends. However, I can’t imagine companies looking at facebook expecting to see a resume’, I think it gives them an insight into your personality and type of person you are. So, in that sense maybe it is ok to still be expressive and hopefully you express the things that a company is looking for.

    Comment by agilliam — November 4, 2008 @ 9:17 am | Reply

  4. Everytime I post something online I now ask myself “Would I want my boss to see this, or my mother?” People need to remember that first impressions can be made online and when you are interviewing for a job most companies search facebook.com and myspace.com for your profile. A lot of my friends say “Oh it’s okay mine is private,” but companies have programs that can find their way in. Online social media is definitely not secure and people need to realize that. I have heard of people being fired from positions because of the way they represent themselves online. If you are in a position in which you would represent a company you need to do in a professional manner at all times.

    Comment by mekelly1 — November 4, 2008 @ 12:20 pm | Reply

  5. I found this blog about social networking quite interesting. It states that people need to understand that if they put something online, it will most likely be seen by a lot of people. With that in mind, one should be cautious of what they post about their own life. It is ridiculous to assume that posting things on your personal facebook or myspace account is private and only for your “friends” to see. This should be common sense, but I guess there are still many who don’t grasp this. Your “digital footprint” is more or less permanent, so be careful.

    Comment by davemerenda — November 4, 2008 @ 2:20 pm | Reply


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