PR Campaigns – The blog

October 17, 2008

Search Engines

Filed under: Iris Public Relations — knish21087 @ 11:48 pm
Tags: ,

By Iris Pr

Jeremy Zanwodny has a blog that mostly discusses certain types of technologies.  One blog in particular caught my eye called Yahoo! Search Taste Test.  Since searching the web to find relevant PR blogs and other trends of the industry is so important when practicing PR I started thinking, What kind of search engines will produce the best possible information for me?  I personally always turn to http://www.google.com, but is that really the best place to look?  Zanwodny offers the opinion that maybe http://www.google.com has brainwashed Internet users into thinking that it is the best site for all your search needs.  He provides a link to www.twingine.com which is ultimately a site that does not tell you which search engine it uses and lets you choose for yourself.  If you are biased to http://www.google.com like me, I suggest giving Twingine a shot.

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5 Comments »

  1. A few notes:

    – Google (or any Internet search engine) is not primary or secondary research, so this topic as presented isn’t really PR-related. I think you can make the connection between search engines and PR, but you need to rewrite the post to do so;
    – “bias” is a noun, “biased” is the adjective;
    – watch your apostrophes.

    Comment by drgilpin — October 18, 2008 @ 7:19 am | Reply

  2. I was asking myself the same question while trying to do some secondary and primary research for my client. I was having a really hard time finding blogs created by doctors discussing trends and other industry inside information. Fortunately Dr. Gilpin reminded me of technorati.com. I have been to the site before for other reasons, but have never taken advantage of its blog search capabilities. It has already become really helpful for me.

    Comment by trentonhorne — October 21, 2008 @ 10:13 am | Reply

  3. I think twingine is a good resource for people trying to do research. A lot of people may not know that google and yahoo search differently. I often use both because each gives me different results. If you search “search engines” you can find different ones that way too. So how does this help in pr? Well research needs to be done for every client that you get, so wouldn’t you want to know what search engine is going to give you the results you want. I have learned that with any search engine if what you are looking for is not on the first three or four pages then it is time to start a new search elsewhere. It is a waste of time to search through 200 pages to find what you want. Time is valuable in this profession…so why not use it wisely by using the right search engine?

    Comment by amyfoley1975 — October 21, 2008 @ 1:02 pm | Reply

  4. This was a very interesting post. It really caught my attention because I’ve never actually given the idea of search engines much thought. I guess like most other people I just tend to go straight to google to look up anything that I need. I took a look at the twingine site and think it’s a pretty cool idea. I also just looked up search engines on the google Web site and pretty much only came up with dogpile.com as a second option, which is interesting.

    Comment by ksorensen19 — October 21, 2008 @ 2:35 pm | Reply

  5. I agree with most of the comments about this blog. When compiling our primary and secondary we turned to google–not necessarily because it is better, but because it’s become a natural reflex. I have never really thought about using another search engine until reading this post. I did try dogpile.com and twingine, but the old familiar feeling I get when using Google was not there. During this experience I felt a little lost and even went back and checked the same thing on Google to see if it pulled up the same site in a relative order. I will continue to use Google just because it is within my comfort zone, but it was great to to learn more about my options.

    Comment by brittz87 — October 27, 2008 @ 8:46 pm | Reply


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