PR Campaigns – The blog

October 17, 2008

How to Doom a Career in PR

Filed under: Tallfore — lbridge @ 2:26 pm
Tags: , ,

In Kristen E. Sukalac’s post, “I Haven’t Got Time” or How to Doom a PR Career, posted in the PR Conversations blog, she discusses ways that a PR professional sets themselves up for failure.  She says that while many PR professionals say that they joined the field because of networking opportunities, career development and following best practice, the majority do not attend events or take advantage of online resources because they claim they just do not have the time.

She points out that even though there are obviously a limited number of hours in a day, the leading professionals in our field somehow find the time to do it all.  Being an engaged and involved member in our field, rather than an add-on can actually be a time saving advantage because it improves your career prospects and makes you better at your job.  Both of these things are motivators that will help you find the time you need to get the most done and in turn, make you successful in your position.

She also provides a few interesting examples of how devoting more time to the different aspects related to our field, you will ensure personal success in your career.

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12 Comments »

  1. I agree that utilizing all resources possible will help ensure a fruitfull career in PR. In fact, the same is true about any profession. I think if anyone is serious about what they do, they will be interested to be more involved. If your not, maybe you should find a new job.

    Comment by asbrooks04 — October 19, 2008 @ 4:09 pm | Reply

  2. I do agree that finding time to participate in PR clubs, groups, and organizations can only help us to perfect our craft. It is definitely hard to find enough hours in the day to get everything accomplished, but these organizations provide us with something priceless–the ability to be plugged into the the outside PR world. I think companies expect the agencies they’re hiring to be apart of these networks so that they are able to provide them with well-rounded advice.

    Comment by brittz87 — October 20, 2008 @ 5:01 pm | Reply

  3. One thing that Sukalac pointed out in her blog that I completely agree with is that being a good networker doesn’t necessarily mean that you have a fat, black book loaded with numbers. I really think that when it comes to PR it’s more about who you know than how many people you know. Although it may help having at least one contact in some of the leading companies in the industry, that doesn’t mean they will actually be able to help you when you really need it. She also talked about how you can’t always just ask for help, you need to help everyone else out as well. Personally I think it takes a lot of time to establish meaningful relationships when working in the PR industry.

    Comment by knish21087 — October 20, 2008 @ 7:47 pm | Reply

  4. One of the main things that I have learned while studying and working in PR is that it is very time consuming. A person working in PR can never be absolutely sure how their day will turn out. A crisis situation can take place at any moment or their may be a laundry list of events and meetings to attend in only a limited amount of time. It may be nearly impossible to attend every last luncheon or trade show, but it is important to single out the events that will be the most beneficial to your work and your client. If you are trying to spread yourself too thin by making an appearance at every single networking event, then you will be too hurried to establish proactive relationships.

    Comment by letsgoblogging — October 20, 2008 @ 8:59 pm | Reply

  5. A person gets what he or she puts into a professional association. I agree with Sukalac that networking is more about relationships than the number of contacts a person has. People usually remember you favorably for the work you’ve done and how you’ve helped them. I disagree that joining a professional organization is the only way to boost a PR career. In my opinion, some professional organizations are more like social clubs instead of professional ones.

    Comment by mara2009 — October 20, 2008 @ 9:42 pm | Reply

  6. I definitely agree that the more involved you are the better you will ultimately be in your career. You can not expect to succeed in PR, or any industry for that matter, and not be involved with that community. While it’s true that sometimes you are busy and can’t attend certain events or other things, it is important to attend the events that you can make it to, or utilize the resources that is given to you. If you want to succeed you can’t just float by, you need to be active.

    Comment by dfishfel — October 21, 2008 @ 9:18 am | Reply

  7. Coming from someone who is actively involved in a couple very busy groups, I completely sympathize with the people that are being ranted about…with that said, I also can sympathize with Kristen E. Sukalac. Being a very active in many of my groups, I get easily frustrated with people who are not doing what they should be doing. Honestly what has come to keep me sane has been this simple though: Everyone joins a group/club/association for differing reasons. Basically, not the same reason you joined. To keep yourself sane, you cannot worry about what everyone else is doing, you will just spin your wheels and get burnt out that much quicker.

    Comment by wackyzachy47 — October 21, 2008 @ 9:23 am | Reply

  8. I think that it is common sense- the more you put into anything, the more you get out of it. Public Relations is no different than any other industry in that, the more you are involved in the community, the more relationships you build and the more successful you will be. Being proactive in anything that you do, will help ensure success. Having to rearrange your schedule in order to make it to events and other networking opportunities may be difficult, but in the end I really believe you get what you give. It is a matter of taking responsibility for your own success.

    Comment by kristarogers — October 21, 2008 @ 9:26 am | Reply

  9. I think that one of the main reasons a business hires a PR agency is for their contacts. They may actually need the agency for more important things, but they are usually unaware of those and actively seek out the agency to get more media attention or other shallow things. This is fine and some agencies are built upon this, however I do believe that it is shallow. Especially in PR there should be issue managing going on every day and staying aware of things going on and new people in your industry or important to your industry is a part of that. This makes all of your more complex and in-depth strategies easier to complete and more effective.

    Comment by agilliam — October 21, 2008 @ 10:05 am | Reply

  10. I completely agree that the more you put into your career the more you will succeed. Utilizing opportunities for networking and career development are key in any profession. Not taking opportunities to make yourself better in your job leads to lazy and uninformed work. Taking the time to advance yourself may be time consuming but in the end it will benefit you more than you may think.

    Comment by mekelly1 — October 21, 2008 @ 11:10 am | Reply

  11. Yes, this all makes perfect sense. The information in Kristen’s post holds true for many professions, not just PR. I find it frustrating that PR professionals blog about things that are true across the board and make them sound like they are specifically for PR.

    Comment by davemerenda — October 21, 2008 @ 11:25 am | Reply

  12. Honestly, I don’t think I was prepared for discovering how time-consuming this field really is. I worked as a PR intern and then community events assistant for the American Liver Foundation and found out the amount of time and energy that goes into creating successful events and campaigns. While I do agree that getting involved in different aspects of the field is important for creating a successful balance, it’s important to consider that focusing on one part that you enjoy or are especially good at could be beneficial as well. I find it difficult to believe that people involved in multiple groups or activities find a way to be the best at all of them. It often causes great stress and many people find it easiest to do a mediocre job for each one, instead of a lot of great work for one.

    Comment by bkranz — October 22, 2008 @ 9:59 pm | Reply


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