Public Relations is a field that is slowly being recognized by more and more companies and professionals around the world. However, there is one question that the profession does face–whether it is completely legitimate or not. PR does not have standardized testing like medical and law degrees do. In the past I have had PR professors tell me that a degree is not needed to break into a career in our industry. This is a bit disheartening since this is what I have gone to school for, for the last 3 years! Though our industry doesn’t have standardization, there are different certificates that can be obtained like the ABC and APR. Do you think this is enough? Do you think companies looking to hire PR professionals need more to truly believe in what our industry can do for them? It would probably be a great task to form questions that could be answered by choosing A,B, C or D, to capture practices that the PR professionals use. Though I am not a fan of standardized testing, I would almost prefer some type of justifiable test for companies to see the value in what we do. Here is the link to a blog written by a PR professional that went through the accreditation process–see his views on accreditation and standardization.
October 9, 2008
Does PR Need Standardization?