PR Campaigns – The blog

October 5, 2008

Social Media, and Why It’s Here to Stay

Filed under: Tallfore — trentonhorne @ 9:33 pm

Over at my favorite PR blog, PR 2.0, run by my favorite blogger (so far) Brian Solis comes a great and informing article about the future of social media.

We have all been talking about social media. Twitter, digg, etc. Its not going away. Nor should it. As budding PR professionals, we need to adapt to the changing environment. Brian Solis does a fine job of putting it in perspective. Things are changing. Constantly. And more people are finally realizing it. In his blog he reported how blogging is finally being recognized and becoming mainstream, based off a report by Technorati.

This is a long blog that deserves a full read. The “conversation prism” will be recognizable to a lot of people and his attached post is informative as well.

Brian makes a point to say “Social media is about people and not the tools.” He also writes about how our generation is growing up in these networking savvy era. But I find that a lot of people in my various classes still find the foundations of social networking, aside from Myspace and Facebook, to be challenging. How have you adapted and come to understand new mediums like blogs and social networks?

-TALLfore

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9 Comments »

  1. I completely agree that it is the people that use the tools that make them worthwhile. There might be millions of people on a social network site or that have a blog, but they don’t mean anything unless have an audience. One of the biggest parts of social networking is the interaction between people.

    I have never had a problem navigating or adapting to social networking sites, maybe because I’ve grown up with the internet. But, at more than one of my internships, “experts” have been brought in to teach the company about the benefits of blogs and social networking and how to use them.

    Comment by ccharvey — October 6, 2008 @ 7:09 pm | Reply

  2. The only complication I have encountered while adapting to social media is actually finding material that is relevant or worth-while to the subject at hand. Sometimes I feel like there is so much information out there that it is truly difficult to find exactly what you need.

    I agree with Brian Solis when he mentioned in his blog that the social media is constantly changing and that we have to work together to keep up. I think that’s why blogging has become so important. We are able to share our ideas and expertise with everyone not only in the PR industry, but other fields that can help us build the best network in whatever profession we are in.

    Comment by knish21087 — October 6, 2008 @ 9:46 pm | Reply

  3. In his era where information is just a click away, it is sometimes hard to keep a tab on all the new forms of social media. Like you said, aside from Facebook and MySpace, most people have no idea what else is out there. And honestly, sometimes I wonder how people have time to manage all these various outlets. It amazes me to think that there are PR Professionals actually making use of the seemingly endless supply of social networking avenues that there are available online. I feel overwhelmed at times with Facebook alone. This class has definitely opened me up to sites such as twitter and delicious and technorati, but still I get so overwhelmed just trying to stay up to date with even those. I sometimes go days without updating my twitter or even checking it, even though I have a widget set up on my dashboard.

    I also concur with Brian Solis, but I just wonder, where I am expected to find the time to blog and twitter and then read and respond to others in fashion. I feel like I need a clone just to do this. does anyone else feel this overwhelmed?

    Comment by wackyzachy47 — October 6, 2008 @ 11:38 pm | Reply

  4. I completely agree with Brian Solis and the importance of online, social media. I also share the same sentiment of wackzachy47 in regards to finding the time to keep up with everything. I find it funny in a time where everyone is always complaining about how busy they are and that there is never enough time in the day, people still take time, or are now expected to take time to post a “status” about what they are doing.
    It took me a long time to succumb to the time traps of myspace and facebook alone. I recently deleted my myspace because I was able to recognize how much time I wasted on it. Maybe it is a matter of discipline, however, I just don’t see the relevance of updating my “friends” on where I am and what I am doing all the time. Instead of typing about what I should be doing, I would rather be actually doing it. I know that I must conform to a certain extent, especially being in public relations, but honestly, I think the high integration of social networking is intruding on my life.

    Comment by kristarogers — October 7, 2008 @ 9:28 am | Reply

  5. This brings up a very good point. More and more I have noticed a bombardment of social media tools being used in every aspect of my life, making it almost impossible to hide from. With today’s globalizing world and the ever-increasing use of the Internet, it seems only logical that PR would move more toward using social media as a means to an end. Any profession that fails to adapt to the changing environment that social media has brought will surely not be successful.
    Of course, I am no pro at all social media and often find myself sitting at my computer in a failed attempt to interact online. Yes, there are complications in social media and it will take time to adjust to this novel way of interaction, but overall it will be beneficial for us all.

    Comment by cate415 — October 7, 2008 @ 12:00 pm | Reply

  6. I find that besides Facebook and MySpace, the average person still faces challenges in dealing with social media. We are a different breed because our major forces us to focus on different media outlets. However, I find that most of my peers do not understand the uses of social media. Aside from leaving comments on their friends walls, they really do not see the full potential in it. I agree with WachZachy that it is amazing that there are people out there that actually put social media to good PR or marketing use. I find that because there is so much information on these sites, I most often never pay attention.

    Comment by cclark2 — October 7, 2008 @ 12:05 pm | Reply

  7. I agree that social media are here to stay. As part of the Internet generation, it’s important to stay up-to-date with the latest trends. And as PR practitioners it’s our responsibility to find new, creative ways to utilize social media for the benefit of our clients. For example, I am fascinated by Twitter. I recently learned about this craze over the summer while doing research for E.B. Lane’s Interactive/Online Media department. I learned that large businesses are using Twitter to provide product and service information. Presidential candidates also use it as a publicity tool. Even universities and NASA post instant updates. I wouldn’t have expected something like Twitter to catch on so quickly. It’s important to take advantage of opportunities in social media as well as creative thinking.

    Comment by marialinda17 — October 8, 2008 @ 11:57 am | Reply

  8. Social media is a positive change in the world of communication as well as PR, it’s just going to take a very long time for everyone to adjust. As others have stated, many are familiar with certain sites like Facebook and Myspace, but others such as Twitter are foreign to us. I do think it’s a beneficial media outlet, especially for PR, so that professionals and up and coming practitioners can learn more about the field so that they can be successful.

    Comment by bkranz — October 8, 2008 @ 3:39 pm | Reply

  9. I completely agree with previous posts that social networking is here to stay. It is fairly new, so obviously there are still many people out there who are not familiar with social media, for example blogging and Twitter. I feel that the people that are in the communications field are much more aware of these forms of social media, then say a Doctor. However, give it a few more years and it will soon be known and used by many more types of people and professions across the board. And the only way that social networking works and succeeds, is if there are people out there to read, listen, or respond to there posts. So as long as there are people out there responding then it can’t be stopped, nor do I think it should be.

    Comment by dfishfel — October 14, 2008 @ 9:02 am | Reply


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