As most of us are going to be graduating with in the next year, and with the economic crisis going on right now it is important for us to choose the right job once we are out in the real world. So is a career in public relations the best choice, does it pay well? Ronn Torossian’s (CEO of 5W PR) blog titled Influencer Marketing and Public Relations, briefly discusses how PR agencies usually get the short end of the stick when it comes to pay day. He discusses how companies put on events costing tens of thousands of dollars, pay hundreds of thousands and sometimes even millions of dollars for advertisements, but wouldn’t even consider spending that much money to hire a PR agency. He states that the largest company in the world would maybe spend $1 million dollars a year on a PR firm. According to Ronn, a major budget for a PR firm is $15-$25k a month, this amount of money is like pocket change for ad agencies.
Why is that? PR agencies are the people that are there to help a company so why do we get paid so much less? Why do companies fail to see the true importance of PR firms. Is it because this industry is so young? This all being said, and with the economic state of our country right now, is the PR industry the right choice to get into right now, or should we maybe think about switching to advertising and reap the monetary benefits?