PR Campaigns – The blog

October 2, 2008

PR Pay Roll

Filed under: CAST Communication — dfishfel @ 10:48 pm

As most of us are going to be graduating with in the next year, and with the economic crisis going on right now it is important for us to choose the right job once we are out in the real world.  So is a career in public relations the best choice, does it pay well?  Ronn Torossian’s (CEO of 5W PR) blog titled Influencer Marketing and Public Relations, briefly discusses how PR agencies usually get the short end of the stick when it comes to pay day.  He discusses how companies put on events costing tens of thousands of dollars, pay hundreds of thousands and sometimes even millions of dollars for advertisements, but wouldn’t even consider spending that much money to hire a PR agency.  He states that the largest company in the world would maybe spend $1 million dollars a year on a PR firm.  According to Ronn, a major budget for a PR firm is $15-$25k a month, this amount of money is like pocket change for ad agencies.  

Why is that?  PR agencies are the people that are there to help a company so why do we get paid so much less?  Why do companies fail to see the true importance of PR firms.  Is it because this industry is so young?  This all being said, and with the economic state of our country right now, is the PR industry the right choice to get into right now, or should we maybe think about switching to advertising and reap the monetary benefits?

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Are we destined to repeat past PR mistakes?

Filed under: ABC PR — ccharvey @ 8:28 pm
Tags: , , , , , , ,

Today’s lecture really got me thinking about ethical PR v. not-so-ethical PR.  Now, I didn’t say unethical PR because I’m not so sure that it is.  I think that some PR campaigns or messages may be a little too far from the ethical standpoint and the line begins to blur.  When we discussed in class the practice of astroturfing on behalf of a particular client’s cause, the film “Thank You For Smoking” was brought up.  It got me thinking about the ethics of PR and tobacco.  Later, when I was watching TV, I saw the commercial with two moms talking about high fructose corn syrup from the Corn Refiners Association.  Is it really ethical to try to turn around the image for an ingredient that has had such a negative stigma for so long?  Was everyone just simply wrong about high fructose corn syrup all along, or is it possible that the same thing that happened years ago with cigarettes is repeating itself?

I went to the website at the end of the commercial, Sweet Surprise, and found a fact sheet on high fructose corn syrup.  The facts all seem credible to me, but is that the “spin” that the PR professionals want us to believe?  It makes me wonder if the PR people believe in the cause or only the benefit of their client.  Should we expect to see Truth campaigns attacking the Corn Refiners Association like they do the tobacco companies?

If you at a future job, were asked to develop a campaign about something that people digest/inhale and you weren’t sure of the health effects, would you do it?  Is that ethical PR or simply not-so-ethical PR?

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