PR Campaigns – The blog

September 12, 2008

Your Search Engine Results are as Important as Your Resume

by Metis PR

I selected a posting from the PRos in Training blog called, “Your Search Engine Results are as Important as Your Resume.” Most public relations professors, like many of the people in this class, focus on honing their skills while gaining experience. But it’s also important to develop a positive professional image and this includes online reputations. As many students and other up-and-coming pr practitioners are being urged to join the social media bandwagon, it’s essential that they understand and utilize the latest online trends such as social networking sites like Myspace, Facebook and Twitter. In a digital age, public relations must, too become digital. And this begins with immersion in cyberspace. Being internet savvy certainly gives people an advantage as they pursue PR positions and advancements. Clients and other stakeholders want people working for them that understand all things digital.

With this in mind, I think this particular blog is interesting because it discusses professionalism amidst the internet. As college students, it’s likely that everyone in this class at one point or another has posted information about themselves such as photos, videos, blogs, bulletins, and the like on a social networking Web site. With background research only a mouse click away, more and more employers are now Googling job candidates’, searching for any discrepancies. In fact, many job hopefuls have been turned down based on embarrassing or racy search results. It’s important that JMC 417 students are mindful of this trend. I have both a Myspace and a Facebook, and I’m always careful to privatize my information and monitor what other people post. Although privacy settings and a sense of responsibility usually keep online content appropriate, I don’t believe many college students are as careful as they should be. As we begin joining the workforce it’s essential that we become aware of our “digital footprint”. In this blog you’ll find some helpful tips on how to protect your online reputation.

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4 Comments »

  1. It saddens me that there is not a distinction between private and professional life. However, I do think the article referenced by this post is relevant to everyone taking this class. I don’t like that potential employers will Google me, but I know it happens. The post’s writer points out that personal accounts should be privatized and photos should be monitored for embarrassing content. I agree. Otherwise, people risk their employer seeing them in an embarrassing and unfavorable light.

    Comment by mara2009 — September 15, 2008 @ 9:45 pm | Reply

  2. In many of the groups and classes I have taken and participated in at ASU, I have been constantly reminded that your online footprints are just as important and carry almost more weight than anything you can ever hope to do otherwise. At my internship this summer, they said that they facebooked and googled all of us and rejected completely good and outstanding applications simply because there were inappropriate photographs online, or they had crazy notes or blogs. It is crazy how that can outweigh your resume and interview!

    Comment by wackyzachy47 — September 16, 2008 @ 8:45 pm | Reply

  3. As someone who has had to surf the web looking for the names of potential hires, I completely understand the issue of bad online reputations. There is nothing worse than seeing someone you are about to hire boozing it up on myspace, or find some other incriminating photo on a personal site. I think that what someone does on their own time is their business, but not if they post it online for everyone to see. People need to start thinking about their future now so as not to post anything that could hurt them in the future.

    Comment by amyfoley1975 — September 17, 2008 @ 11:58 am | Reply

  4. One thing I don’t understand about employers who search applicants online for their myspaces or facebooks is that most of them drink and go to parties with their friends as well. I am definitely not condoning posting these kinds of pictures online. I just don’t see how employers can’t separate personal from professional with these sorts of things. I personally have strong privacy settings for this very reason. Another thing I find unusual is how people claim its so easy for employers to find these things online. If I search my name in various places, nothing ever comes up, even at sites where I have no privacy settings.

    Comment by trentonhorne — September 18, 2008 @ 12:21 pm | Reply


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