PR Campaigns – The blog

April 18, 2009

Dominoes and Susan Boyle…the powers of YouTube

Filed under: LAM Creative — allund @ 2:28 pm
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The internet is a powerful tool that can be used for good or for evil…no im just kidding. However the internet does a great a job of showing the realites of our society and ultimately it has become one of the largest tools to change opinoiuns. Is it perhaps the largest opinoun leader in th world? Im going to give you 2 examples of how the internet specifically Youtube changed the minds of millions across the world this week.

The first example is the recent Youtube video of Dominoes employees. Recently in class we discussed crisis manaement and how companies should act and react. A video was posted on Youtube this tuesday called “Disgusting Dominoes” in the video workers at a Dominoes in North Carolina handle the food that they are preparing in foul ways. By the end of the day the video had been viewed over 1 million times. In fact the orginal video has been removed but alternates have been posted and the alternates already have at least half a million views.  Dominoes reputation with in the matter of hours was jeopardized by just 2 employees and the internet. The company responded with a video of their own on Youtube.  After looking at  both the videos do you think Dominoes response was effective? Do you think Dominoes can do anything else?

Dominoes also posted a response on their web site right away. However the video they have posted has less then half of the views of the orginal video posted.

I didn’t want to end my last blog on a sour note so I also wanted to include the Youtube video of british idol contestant Susan Boyle which has had millions of views on Youtube and been featured on the National news.  Ms. Boyle lives alone  in a small “pig town” with her cat Pebbles and has never been kissed when she walked on the stage no one took her seriously until she opened her mouth. Im sure a lot of you have seen this video but if you haven’t it will surely bring a smile to your face. It reminds all of us, especially as PR practicioners that you should never judge a book by its cover.

April 14, 2009

Smarties not so smart?

Filed under: The Fifth Firm — viancavv @ 11:14 am

Don’t ask me how, but I stumbled upon a “pr dilemma” Smarties candy faced in March. Smarties are the little sugary disks that come in all different colors, and they’re pretty yummy. There had been word that kids are crunching up the little candies and “sucking them in their mouths which turns them into smoke, yeah a little confectionery Puff the Magic Dragon action going on for fifth graders.”

Apparently a couple YouTube videos had circulated, as well as a Fox News piece. Parents were claiming that this little act with the Smarties had them wondering what the kids will be smoking next. They think it’s a logical progression into more serious drugs. I think it’s really far fetched.

The “dilemma” then was that Smarties hadn’t confronted the issue on their home website. They made a few comments on Fox News, but they made no other attempts to address the issue. Should they have tried to reach out to parents first hand instead of through other networks? Let them know they’re aware of the issue and don’t support it? Should they even have done anything at all? Is it something that just passes with time?

I think Smarties would have been wise to at least let people know they were aware of what was going on and they didn’t support it. Whether they agreed with the idea that it would lead to other smoking habits or not, it would be wise to acknowledge the idea, especially on the sites that were promoting the act.

Landing that Dream Job you’ve Always Wanted

Filed under: Spirals — kmmorten @ 10:29 am
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Congratulations seniors, you’re a few weeks away from being a college graduate.  Maybe you’re one of the few who found their dream job straight out of college.  Chances are, with the way the economy is going; you’re not one of those lucky few.  You are probably stressed to the max sending out dozens of resumes and waiting for an offer on a new job.  Admit it, it’s scary.  You’ve typed countless papers, drank countless Starbucks and studied countless hours on this college journey.  And after four years (or more) your college days are over and you’ve got a piece of paper to prove it.

In Jed Hallam’s blog, The Three R’s to being Recruited, he explains plain and simple the necessary steps to getting a job.  It’s crunch time, so if you’re one of those people shaking in their boots trying to find a job, here’s some tips:

1.)    Research

I’ve come to realize how important it is to take the time to look into the company you want to apply to.  That can mean even as something as simple as searching for them on Google.  Have a clear understanding of the company’s objective or mission.   When you are ready to send in your resume and cover letter, make it specific to what they are looking for in the job description.  A generic cover letter won’t win them over.

2.)    Read

After four years of college, we should be champion readers.  Although it can be tedious, it simply cannot be overlooked.  It is crucial to know the foundation of the company you’re interested in.  Get to know who they are, what they represent and what they are looking for.  This will impress them when you go in for your interview.

3.)    Really try bloody hard

Get noticed.  Set up a Facebook, Twitter, Linked In, etc.  Do whatever you can to get your name out there.  Then, go out of your way and make an effort to get that job.  Jed Hallam is a good example of this:

“Well I forced my way into the Twitter clique, set up a blog and got noticed. Then when I got back from traveling I started creating relationships with the influential people in the industry and then got them to sign up to a Facebook group I’d started describing the reasons why I thought Wolfstar should hire me. The people I asked to join then posted lovely things about me (purely coincidental, I swear) and Wolfstar invited me in for a chat.”

So, there you have it.  Keep your spirits high and you’ll find a job that’s meant to be.  Good luck job hunting.

April 13, 2009

Upcoming Presentations: Fear or Fun?

Filed under: LAM Creative — mgjersvi @ 11:50 pm
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So, we all have these major presentations right around the corner.  According to my classmates this fact is very big and scary.  For me, the presentation isn’t the scary part, that’s when I get to shine.  I don’t mean to say that I’m some world-class speaker, just that, as PR majors, that’s when we get to do what we’re best at.  I can’t imagine how hard it would be to pitch to a client without being able to really present your proposal to them.  Think about it.  If all we could do was send them a giant packet of information without having the opportunity to “sell” our ideas, our lives as PR practitioners would be infinitely harder. 

Here’s my thought: we get to present to an audience who is interested in what we have to say (at least we know Dr. Gilpin and our individual clients will be).  We are so lucky!  I was flipping through presentations on Ted with my own personal challenge in mind.  I decided to click on presentations that sounded completely boring and see how well the speakers could engage me.  It was kind of fun. 

Bonnie Bassler describes bacteria communication and makes me question the idea that I am a human.

C.K. Williams discusses his poetry, the idea of youth and something about having to pee in the sink.

David S. Rose explains how to pitch for money via powerpoint alone…a bit relevent.

Dan Dennett explains that being conscious does not make you an expert on consciousness.

So what do you think?  How are these speakers doing?  Are they engaging you?  Any tips for our own presentations?

Congrats You’re Graduating! Now What?

Filed under: Step Up Communications — Mickey Siegel @ 11:24 pm
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To all of the PR students graduating this semester and to those past graduates, congratulations. This is a time to celebrate that you will never have to write another term paper again or take another mid-term exam (except for you grad school overachievers). For the rest of us, we now have to get our lives in order and start on the 2nd act in our lives (the 1st act being childhood and the 3rd act being retirement/senility/adult diapers).  In this 2nd act, we must now become dependent on ourselves to provide food and shelter. I know it sounds like a daunting task, but do not fret because it is much easier than it sounds to cook something other than a hot pocket.

Katherine Strate is a soon to be PR graduate from the University of Georgia and she collected Five Pieces of Advice that should help make it a little easier to transition from a student to a PR professional. Strate writes about many matters plaguing graduates, but her most important point focuses on being proactive in job hunting and while at the first job/internship.

At PR Channel, a site that features thousands of agency listings, the site solicited comments from many of its agencies concerning Advice for the PR Grad. The most interesting comment that I found involved the use of social media in finding a PR job. Here is what Heather Huhman, founder of entrylevel-pr.com had to say:

sign up for Twitter, start following thought leaders in public relations (specifically, the area of public relations that interests you most, such as health care), and get engaged via the various PR hashtags: #PRadvice for asking pros questions, #EntryPR for entry-level jobs and #PRintern for internships.

This is great advice and I can attest to twitter being a valuable tool for networking purposes. I met up with Brian Stelter, current NY Times columnist and creator of TVNewser, through him asking on twitter if there were any ASU Cronkite students that tweeted. I naturally responded and ended up having a lunch interview with him and other Cronkite students. It just goes to show that Twitter and other social media sites have a profound effect on marketing, and in an economy where employers are looking to hire 22% less jobs than last year, it is important to get as many legs up as possible.

Before going, I want to leave everyone with a youtube video of a British PR/Marketing professional giving some advice on how to best deal with finding a job in this economy. Besides us having a better army than the Brits, we are pretty similar in most everything else:

What’s wrong with heels?

Filed under: Uncategorized — lmdavis2 @ 11:24 pm
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In a recent blog post on the Valley PR Blog Linda Vendevrede questions whether or not wearing “the highest of high” heels is beneficial in the PR field. She discusses how over the past 10 years heels have become higher and have the same power of appearance as ties do for men. However, she concluded by asking is wearing high heels a sign of selling out or just staying competitive?

As far as I’m concerned, it is simply keeping up with the times and showing ones ability to relate to current culture. Being fashion forward in any industry is beneficial as long as it is kept classy. Heels that are a little too high or provocative is taking it to far and not appropriate for the workforce. However, heels that are classy and sleek show a woman’s fashion sense and give her style.  

Wearing high heels is a form of confidence that carries over into one’s work as well. Most clients will take you more seriously and have more respect for your ideas and opinions. I think it is especially important in the public relations industry becuase appearance has an important role in the field. It is important because you are constantly dealing with people and trying to gain their trust. People that come accross more put together will find it easier to build realtionships with clients, media and/or stakeholders.

Heels getting higher in the workforce is just a mirror image of what’s going on in the fashion industry. Wearing heels does not meant that you are selling yourself out, it is simply a fashion statement that comes with a little boost of confidence.

Give me a “P,” give me a “R.” GO PR!

Filed under: Fidelis — mlmyers @ 9:17 pm
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Two weeks ago, Diane Schwartz, wrote a blog on the PR News Blog about a new advocacy campaign launched by PR News called “It’s the PR.” The campaign is basically designed to show that the public relations field influences everyone and to give a forum for PR professionals to discuss campaigns that have worked for them.

When I first saw this, I laughed to myself because I pictured it as a cheerleading site for the PR field. Then I began my job search. As most of us are seniors, we all know the pressures of trying to find a job after graduation. My plan is to move to New York and I was told by a professional in the industry that finding a job in New York would be easy because there are always job PR job posting for New York. In my search thus far, that could not be any farther than the truth.

With graduation a month away, I am starting to freak out that there will be no job openings for me. Am I going to be one of the many graduates who end up in a field that has nothing to do with their degree?  Is the state of the economy really going to affect PR and similar fields?

With all these questions and fears beginning to build up, I began to think about the “It’s the PR” campaign in a new light. Personally, I could use a cheerleader keeping me in high spirits during my job search. Sometimes all it takes is a little change in perspective to show the worth of something. I’m happy to say that I will be checking in on the campaign regularly and hope to get a job so I can also add to it!

The Twitter Game

Filed under: Spirals — lindsaylynch @ 7:27 pm
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First of all the most crazy thing I read in the post about Gaming Twitter on Communication Overtones was that Twitter originated in April 2006, I guarantee half the people in our class did not know this!

I didn’t know that people “gamed twitter”.  What it means to game twitter is when you create tons of followers by telling them you will follow them back, neither party has any interest in the contest either is posting.  I find it fascinating that people even care if 1. They have followers and 2. That other people “game twitter”.  If someone is using Twitter for proffesional means, shouldn’t they be professional and not act like a 7 year old and fight over who has more friends?  This seems funny to me.

These are the Twitter rules to Game Twitter:

Four Steps To Game Twitter

1. Sign up for a Twitter account, creative name gets you extra credit but isn’t necessary

2. Automatically follow people with similar interests by searching for specific keywords and autofollowing people. One of the most well-known services for this is Twollo

3. Sign up for all of the services that help you manage your followers: SocialToo, TweetLater, My Tweeple,  Friend or Follow, Mr. Tweet, TweetSum and others. Use them to unfollow anyone who doesn’t follow you, preferably leaving only those that autofollow. Rinse and repeat this step daily.

5. Be sure that you auto follow people so others like you will add you.

I did not know that there were services that manage your followers, it is like a vaccum that goes through your account daily.  This seems like far too much work to claim you have followers, when really do you care about any of them. 

On an additional note, did this article REALLY post something reminding people not to pay people to follow them on Twitter…what is our world coming to, this is ridiculous!

In this post there are links to people’s opinions on what it was like before Twitter became a huge trend, for personal use.  There is also a link to ways that a business can use Twitter affectively, which is a good idea for all of us in this class launching a social media campaign, to make sure we are selling Twitter the correct way!

Are a pair of high heels the new power tie?

Filed under: Precision PR — elwhite2 @ 5:30 pm
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So I came across this post on Valley PR Blog by Linda Vandeverde called Heels are the new “Power Ties” in PR that I would love to share with you.

The author Linda Vandeverde mentions how high heels have gotten these days and makes a connection between  the working woman and her dress code (mainly heels).

Linda Vandeverde goes into the history of women and their revolution of fashion in the work force. It used to be that women wore suits with big shoulder pads, close toed shoes, pantyhose and a bowtie. Well today, men use there ties as a power statements where as more and more women are using their heels as “power weapons.” Vandeverde references Sarah Palin as one of the first female candidates that used heels to her advantage.

These high heels definitely do make a statement for a powerful woman just as a tie does for a man. Do you feel that this is a sexist view or that there is this expectation for powerful women to dress a certain way? How do you feel about the power tie analogy? I am still trying to decide myself. Let me know your thoughts.

April 12, 2009

Can Journalism and Social Media Coexist?

Since I have been at the Cronkite school, I can’t help but feel like I don’t belong in the j-school. Some say that public relations has no place in journalism. However, I came across a new site that says news, social media and advertising can all coexist. True/Slant’s moto is “News is more than what happens.” True/Slant is a company that combines news, social media and advertising.

True/Slant allows contributers to add stories to their site, and then consumers can create dialogue with those contributers. Advertising also occurs on the site. However, it is placed in such a way that is very transparent and readers know what they are getting. True/Slant says their goal is to get consumers to be just as interested as they are in the news.

I am interested to see if a site like this actually makes it. I have been told that journalism, advertising and PR are completely separate and that PR doesn’t belong in journalism. However, I think that the direction we are headed is very different. I see a future where all three of these entities coexist and work together.

What do you think? Do you think that social media has a place in journalism? Can advertising, journalism and PR coexist?

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